2023-12-13 20:36:38
Disney will merge with Paramount. TikTok’s advance will put Netflix and Spotify under pressure, and Elon Musk will lose control of X.
These are some of the predictions for 2024 from Scott Galloway, the celebrity marketing professor at New York University’s Stern School of Business.
Every year-end, Galloway releases a series of predictions for the world of business and the economy, in addition to giving his view on trends for the following year.
“My purpose is to inspire debate,” Galloway wrote when he published his list last year.
The NYU professor has not yet posted the full text with his analyzes for 2024 on his website. But a slide with a summary of the predictions ended up on social media, following Galloway’s live presentation.
When recommending stocks, Galloway named Alphabet as his favorite among Big Techs. The NYU professor thinks that the euphoria regarding artificial intelligence will lose strength, and the valuations of companies in the sector will move in line with market movements.
According to Galloway, WhatsApp will become Meta’s main growth vector.
The NYU professor predicts a boom year for residential real estate.
Regarding the world economy, Galloway says that India is the new China.
In American politics, the professor is placing his bets on Joe Biden’s re-election – while Donald Trump will be sentenced to prison.
In your predictions for 2023, Galloway was right on target when he stated that artificial intelligence would be the big topic in the world of technology. For 2024, he chose GLP-1 drugs, which contribute to the feeling of satiety, as the main theme tech.
Some of the bets made last year were obviously not confirmed – among them, that Disney would buy the Roblox gaming platform.
Giuliano Guandalini
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