Internet users are putting more of their hands in their wallets

2023-12-12 18:06:00

The French spend more money on online cultural content. This is one of the main lessons from the latest Arcom barometer, published this Tuesday, on the consumption of films, series, music, video games, books, sport and the press on the Web. . According to this survey carried out by Ifop on behalf of the media regulator, the average monthly basket of paying consumers on the Internet stood, this year, at 38 euros. This is no less than 6 euros more than in 2022.

“This is not intuitive in an inflationary context”, notes Denis Rapone, member of the Arcom college. He emphasizes that this progression is linked both to the increase in the price of subscriptions, but also to the consumption of online content, which will crescendo. In fact, more and more Internet users are purchasing a paid subscription. Today, around 66% of them have at least one in their household, compared to 63% in 2022.

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Decrease in consumption of illicit content

Video on demand remains the first content for which the French are ready to put their hands in their wallets. This segment has experienced rapid growth in recent years. Some 53% of Internet users now have access to a VOD offer, compared to 22% in 2018! After Netflix, the arrivals of Disney Plus or Amazon Prime have visibly helped to boost the market. Far behind VOD, 29% of Internet users have a subscription to a music service. 26% also have access to a paid channel, such as Canal+ or BeIN.

At the same time, Arcom welcomes a drop in the consumption of illicit content. In two years, the proportion of Internet users who have engaged in this practice has fallen by three points, to 24%. “The audience for illicit sites is fallingnotes the regulator. Only 14% of Internet users visited at least one illicit site in September 2023.” ” It’s encouraging “, affirms Denis Rapone. He sees this as the consequence of Arcom’s actions to block illegal sites, the mobilization of rights holders, but also the various awareness campaigns, as well as the increase in the legal offer.