2023-12-05 18:46:00
Media Markt is a subsidiary known for being at the forefront of technology for all of its customers and it still proves it today. As we told you two weeks ago, the first MediaMarkt Xpress will see the light of day in Belgium. The electronics giant has today decided to revolutionize part of its services by offering a “marketplace” platform in one of its physical stores.
of videos
The “Space as a Service” pilot project is being tested in Berlin and aims to combine the online and offline side of the store. How ? By offering different products on site that you can test by asking all your questions to an expert who will be present in store.
The targeted fitness sector
If the concept meets the hoped-for success, Media Markt plans to quickly launch this in-store marketplace concept in other European countries. The Media Markt online marketplace platform is already very successful with several thousand sellers offering millions of items on the market.
Read also MediaMarkt: a first in Belgium by next February!
Initially, it will be fitness machines and materials that will be highlighted in this new platform. Accompanied by a tablet displaying online articles, a fitness expert will answer questions and provide customers with a personal fitness analysis and advice. Media Markt intends to increase its revenue with this new marketplace platform with an estimated gross sales which should reach 750 million euros by 2025.
Read also Patrick and Bram bought a television at Media Markt and both had a very unpleasant surprise when they took it out of the packaging: “They say it’s my fault”! (photo)
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