2023-12-04 14:35:07
The end-of-year holidays are a key moment for the toy sector. For this Saint-Nicolas, in addition to the highly ordered items each year, one item is a hit with all distributors. Article reserved for subscribers Journalist at the Society pole By Julien Bialas Published on 4/12/2023 at 3:35 p.m. Reading time: 2 min
They await the arrival of the great saint with perhaps even more impatience than the young people. Ils, they are the toy sellers. It must be said that, for them, the moment is important. According to figures from the Circana design office, the weight of the week preceding Saint-Nicolas and the week of December 6 represents, over the last three years, between 10 to 11% of the turnover of the entire ‘year. It is an understatement to say that the period is crucial, even if consumers are delaying their purchases more and more and Saint-Nicolas finds itself stuck between Black Friday and Christmas (read elsewhere). The period is all the more anticipated as the toy market saw its sales drop during the first nine months of the year and the month of November 2022, marked by the inflation crisis, had been complicated. “We feel that the customer remains cautious and that they are postponing some of their purchases.
This article is reserved for subscribers
Access verified and deciphered national and international information €1/week for 4 weeks (no commitment) With this offer, benefit from: Unlimited access to all articles, files and reports from the editorial staff The newspaper in digital version ( PDF) Comfortable reading with limited
1701707093
#Toy #trends #classics #causing #sensation