Realme Celebrates 200 Million Units Sold: Global Innovation in Smartphone Technology

2023-11-27 17:35:30

realme celebrates global sales exceeding 200 million units! Announcing the move forward in developing innovations to meet the needs of all customer groups. From entry level to flagship Ready to celebrate and thank Realmi fans with full activities and promotions throughout December! realme (Realme), the fastest growing smartphone brand for the new generation in the world. Officially announcing the success of smartphone shipments worldwide exceeding 200 million units! The company was able to sell more than 100 million units in 2021 and has been committed to continuous leaps and bounds development in the face of many obstacles in the global market. Until becoming the number 5 smartphone brand and being known as the fastest growing brand with shipments exceeding 200 million units today. It has also become one of the “200 Million Club” which is a prestigious international ranking stage where realme is ready to move forward steadily amidst the highly competitive global smartphone market to create “Miracle once morest world trends” continues realme, setting the highest record in the fierce smartphone arena. Proudly moving forward to the international stage “200M Club” realme launched in the global market in 2018 at a time when the smartphone business was reaching a high saturation point. Because there are more than 701 smartphone brands and many major market leaders, realme has tried to penetrate the global market so hard that it has been able to build a stable brand reputation. Through its commitment to offering a superior smartphone experience to young people around the world, realme has been able to push itself to be ranked among the top 10 global brands for 5 years and eventually reach market leader status. realme It has continuously created a phenomenon of landslide sales. From introducing innovation and using consumer insights It took only 37 months to build a network of over 100 million users worldwide. Until it received widespread acceptance and began to grow steadily, in 2022 realme began introducing the “Simply Better” strategy, which focuses on developing even better features to provide a product user experience that is superior to competitors. By giving importance to the GT Series and Number Series, later in 2023, the “Simply Better” strategy was launched in concrete terms. To ensure that each product model must have exponentially better technology in terms of design, performance, and user experience, realme also invests in research and development by establishing the realme Global Institute of Leap-forward Technology to Realme is dedicated to developing technology in four key areas: display, camera, gaming experience, and charging. While the global smartphone market has slowed in the past two years, realme has maintained its growth rate. continuously Even in the face of competition in the market and pressure from the environment The breakthrough products have created a strong market position for realme in many regions around the world and made realme a key player in emerging markets. With a market share from emerging markets of 88%, far higher than any other brand on the 200 Million Club list, realme is committed to providing superior products to grow with new generations of consumers around the world. Its mission realme is regarding offering products with leaps and bounds in performance and cutting-edge design. To provide fun experiences for young people around the world, for the past 5 years, realme has had a deep understanding of meeting the needs of the new generation. Ready to continuously listen to the voices of users in order to continuously improve the brand and products. The diverse needs of users around the world have accelerated realme’s growth through comprehensive product portfolio development towards the Simply Better strategy. realme has won praise from users and is poised to grow towards shared success. With global smartphone shipments reaching 200 million units, realme has truly become a major international smartphone brand and has greater influence on international markets. The company remains true to its founding mission and aims to bring more efficient products to people around the world. In 2024, realme plans to increase its investment in R&D significantly to enhance its technological capabilities. It will increase its R&D budget by 470% to further the missions of the realme Global Institute of Leap-forward Technology in photography, gaming, display and charging systems. Through cooperation with more than 33 world-leading technology partners, realme will also expand its research and technology team. Research personnel are expected to increase by 400% next year. Sky Li, realme’s founder and CEO, said in an open letter celebrating the brand’s 5th anniversary that the era of “superficial development is like taking an elevator.” In the smartphone industry, it has come to an end. Moving forward, the future will be more challenging. Because each step brings realme closer to the next destination. And to achieve this new milestone, realme will adhere to its core vision. Continuously move the standard up. Listen to users and grow together with young people around the world To create the miracle of realme together, realme’s exponential growth in Thailand, one of the main markets of Southeast Asia. All this In officially entering the 4th year this year. With vision and courage to make the leap, Realme has risen to number 4 among smartphone brands in Thailand and has a higher growth rate of 51% in the 2nd quarter of 2023 and in Part of the launch of each realme smartphone model in Thailand It received a good response both in terms of sales and praise for every model. This can be seen from the sales ranking in the Top 3 on leading online market platforms, both Lazada and Shopee, especially during the first week of launch. In addition to operating a business selling smartphones, realme Thailand also focuses on strengthening the brand image so that consumers can better understand and understand the main concept of the brand “Dare to LEAP” through supporting the activities of the new generation with creativity. and promote outstanding self-expression Whether it is supporting the Ambassador work of leading universities Organizing workshop activities and support of prizes So that the new generation can experience realme smartphone products more widely. And for the good news regarding Realmi’s next level of success. In addition to guaranteeing that Realme has truly grown in leaps and bounds. It also reinforces that Realmi is considered a technology leader in various fields. Truly Real Me Thailand is therefore ready to provide activities. Special promotions and many surprises During the festival of sending happiness at the end of the year To thank the Realmi fans who are an important part of this success and to emphasize that Realmi has always given importance to Realmi fans. Realmi fans can follow the details of promotions and Various activities can be accessed via Facebook realme Thailand ( Date : 28/11/2023
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