2023-11-26 15:52:51
The French cosmetics giant has maintained a semblance of activity in Russia, a way of avoiding takeovers by the Russian state, as experienced for example by Danone or the Danish Carlsberg.
L’Oréal maintains “restricted activity” in Russia, the general director of the French cosmetics giant, Nicolas Hieronimus, told France Inter on Saturday, while a number of foreign companies have left the country since the start of the war. in Ukraine.
Protecting L’Oréal employees and assets
“We (…) maintained a restricted part of our activity in Russia,” declared Nicolas Hieronimus in the program “We’re not stopping the eco”asked regarding the fate of the Kaluga factory, south of Moscow.
This factory, inaugurated in 2010, notably manufactures shampoos and colorings, as well as hygiene products and baby products.
These are “the essential everyday products that allow us to keep our factory running a little, to pay salaries and to preserve the safety of our employees in Russia”, continued Nicolas Hieronimus, “and that, I believe, is what which allows us today, I hope, to avoid seizures or actions that might be taken once morest our assets and especially once morest our employees.”
With Auchan and Totalenergies
L’Oréal is not the only French company to have remained in Russia despite the outbreak of war in Ukraine by Russian President Vladimir Putin in February 2022: Auchan and Totalenergies are active there, according to a list established by the university from Yale.
The global cosmetics giant has so far avoided the fate of its compatriot Danone or the Danish Carslberg, who saw the Russian state take control of assets in the country in mid-July.
L’Oréal announced on March 8, 2022 that it would temporarily close its stores in Russia, but maintain its factory located near Moscow.
The company, with a diversity of products ranging from Mixa soap to Yves Saint Laurent perfumes, then had 2,200 Russian employees.
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