2023-11-26 12:10:00
As expected since the end of last month, Globo announced the arrival of two more channels under the FAST model – “free television supported by advertisements” –, focusing on the group’s classic soap operas: Viva 70 fast and the Viva 80 fast.
The first is dedicated to television drama from the 1970s, highlighting three titles: The Successor (1979), Locomotives (1977) e Dancin’s Days (1978). The second focuses on titles from the 1980s, with four attractions in the lineup: Dance with me (1981), Sassaricando (1988), Love is repaid with love (1984) e Fera Radical (1988).
“FAST channels are a trend in the world and Brazil has been highlighted, especially when we look at consumption on Connected TVs. The combination of a rich collection, experience in channels and being the largest Brazilian streaming platform gave Globo a differentiator to invest in this universe. We started with ‘Receitas fast’ and ‘ge fast’, and now we have launched two soap opera channels, which will be exclusive to Globoplay. By the end of the year, we will target children and young people, with two more channels that will feature Malhação and DPA – Detetives do Prédio Azul.”
Raphael Corrêa Netto
Director of Entertainment, Children, Variety and News channels at Globo
Each channel will broadcast five episodes of each soap opera per week, from Monday to Friday, with reruns every three hours during weekdays. On the weekends, there will be soap opera marathons on the networks.
It is worth remembering that Globo had already launched two FAST channels in December 2022 – the Fast recipes and the ge fast. Both are available on Globoplay and Samsung TV Plus, with programming focused on the gastronomy and sports segments, respectively.
“Our experience with ‘receitas fast’ and ‘ge fast’ was very positive, with more than 2 million users per month following the content. A new opportunity tested by more than 20 brands that advertised on the channels. The next launches reinforce the potential of FAST channels for the Brazilian market.”
Renata Fernandes
Director of Digital archyde news Products at Globo
Availability
The channels Viva 70 fast e Viva 80 fast will be available from this Monday (27th) for free and live, on the Globoplay schedule, in the “Now” tab. You can check out the streaming platform on the official website, on Smart TV or on mobile devices. The download for Android and iOS is accessible via the links located in the card below the text.
So, did you like Globoplay’s new soap opera channels using the FAST model? Share your opinion with us!
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