2023-11-25 05:11:00
The silky “Subject 3” dance steps, paired with Yixiaojianghu DJ version of the music, have become one of the most popular dances on Douyin.
This trend has also swept Taiwan at an alarming speed. Many young people in Taiwan are competing on social media to compete on their “Subject 3” dance skills. Even Hong Xiuzhu, the former chairman of the Chinese Kuomintang, danced along with the young people’s demonstration.
To add, the full name of Subject 3 is “Guangxi Subject 3”, which originally refers to part of the driving school examination in Guangxi. The so-called “Subject Three” divine dance comes from the scene of many people singing and dancing at a wedding in Guangxi. Since then, it has been widely circulated that “Guangxi people will undergo three exams in their lives. The first subject is singing folk songs, the second subject is making rice noodles, and the third subject is dancing.”
Once upon a time, Jay Chou and Jolin Tsai were sung everywhere in mainland China, but now Douyin songs and dances have swept the Taiwanese community, and many of them have become popular Internet memes. The previously popular “Oath Version of Seeking Buddha”, “Dinosaur Carrying the Wolf”, “My Surname is Shi”, etc. have all set off waves of heat on the island.
Some Taiwanese media analysis pointed out that cultural influence is a relatively new issue for Taiwan. Decades ago, mainland people regarded Taiwanese singer Teresa Teng, director Ang Lee and others as idols; now, many elders in Taiwan watch Chinese historical dramas and soap operas, while the younger generation is addicted to apps.
A media literacy survey recently released by the Taiwan Golden Che Cultural and Educational Foundation showed that the information platform most commonly used by 50.7% of Taiwanese teenagers is Douyin. Tik Tok (International version of Douyin) has set up an operation team in Taiwan since 2018, and quickly became the most downloaded short video APP in Taiwan as soon as it went online.
“From music, dance, short plays, comedy, to comic editing, movie commentary, street interviews, eating broadcasts, etc., students are watching all kinds of content on Douyin.” Lin Yanyou, a primary school Chinese teacher in Kaohsiung, Taiwan, shared . In addition to leisure and entertainment, students will also browse classroom teaching, such as mathematics teaching, singing English songs, etc. “Sing some lyrics and the whole class will sing along.” Lin Yanyou said.
Screenshot of Taiwanese netizens jumping on “Subject 3” on Douyin
She mentioned that Douyin will be popular among Taiwanese users because of the closeness of language and culture, especially for primary and secondary school students. Compared with European and American short videos, students are closer to Chinese content. When schools have a need for talent performances, some students will directly use the performances or actions on Douyin as a reference to gain confidence.
“One of the reasons why students use Douyin is that they are afraid of not being able to keep up with the topics.” Lu Yuda, a high school teacher in Kaohsiung, said that students use Douyin to learn regarding current affairs topics in order to integrate into their peer group. Although some students think that Douyin and Douyin songs are “a bit low-level”, some students will look at the analysis and applications of technology products on Douyin and feel that they can get answers in a short time without having to search separately – compared to YouTube videos are too long.
“Douyin helps us see N other Taiwans.” Hu Youtian, a scholar on the island, believes that Douyin shows the simple and warm life that everyone takes casually, and provides a platform for people to express themselves. At the same time, its combination of short video and live broadcast functions can promote emotional resonance between people and form the power of a group.
According to Tang Hua, an associate professor at Xiamen University’s Taiwan Research Institute, the popular culture industry on the island has obviously lost its former vitality. Not only has its scale shrunk, but its content is poor, and its mainstream platforms are monopolized by products from outside the island. On the contrary, mainland short video platforms, traffic stars and program formats are rapidly iterating. The all-round development of mainland popular culture has allowed more young people on the island to gain access to more and more abundant information.
In fact, most of the Douyin videos that are popular among young people in Taiwan are also available on the mainland version. Zhang Hongyuan, an associate professor at the Department of International Trade at Taiwan’s Chili University of Science and Technology, said that young people on both sides of the Taiwan Strait have similar tastes and impressions of food, clothing, housing, transportation, and popular culture. Because of the common content, many Taiwanese young people have never been to the mainland, but they are familiar with all kinds of buzzwords on the mainland’s Internet and are familiar with the mainland’s popular mobile phone software.
Even if the Taiwan authorities “pursue” mainland applications and attempt to ban them, the cultural experiences and rich emotional connections between the people on both sides of the Taiwan Strait cannot be broken. Otherwise, how can “seeking Buddha” and “Subject Three” be “unburnt by wild fire, but reborn once more by the spring breeze”?
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