Advertiser churn could cost X $75 million

2023-11-25 06:25:12

According to a media report, the online platform X might lose up to 75 million dollars (68.71 million euros) in revenue by the end of the year. The New York Times reported on Friday (local time) that dozens of large companies had temporarily suspended their marketing campaigns on X.

In its report, the newspaper relies on internal documents from the online platform that it has viewed. Accordingly, more than 200 units from companies such as Airbnb, Amazon, Coca-Cola and Microsoft have stopped on X for the time being or are considering stopping their .

Musk approved an anti-Semitic post on the platform last week. This prompted several major companies such as Walt Disney and Warner Bros Discovery to pause their on the site, formerly called Twitter.

The New York Times also reported that X announced on Friday that $11 million in revenue was at risk. The exact number varies as some advertisers have returned to X and others have increased their spending.

The company did not immediately respond to a Archyde.com request for comment. archyde news revenue from the online platform formerly known as Twitter has declined sharply every month since it was taken over by Elon Musk. The short message service is also becoming increasingly unpopular among users.

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