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Page 2 to 10: Start pages | Page 11 to 15: Jean-François Cledel and Frédérique Jeske – Prefaces | Page 17 to 24: Bénédicte Convent – Foreword | Page 25 to 27: Bénédicte Convent – Acknowledgments | Page 31 to 67: Bénédicte Convent – Chapter 1. The framework of the function of director/manager of SMEs | Page 69 to 121: Bénédicte Convent – Chapter 2. The growth of web tools and mobile applications | Page 123 to 132: Bénédicte Convent – Chapter 3. The GDPR and legal rules for mobile applications | Page 133 to 143: Bénédicte Convent – Use case: EasExpert RH, the HR toolbox | Page 147 to 152: Bénédicte Convent – Chapter 4. Analysis of the existing situation | Page 153 to 170: Bénédicte Convent – Chapter 5. Analysis of the internal and external situation | Page 171 to 191: Bénédicte Convent – Chapter 6. Digital strategy | Page 193 to 210: Bénédicte Convent – Use case: EasExpert RH, intelligent HR monitoring | Page 211 to 212: Bénédicte Convent – Presentation | Page 213 to 280: Bénédicte Convent – Chapter 7. Inbound marketing tools to attract | Page 281 to 295: Bénédicte Convent – Chapter 8. Inbound marketing tools to convert (conversion) | Page 297 to 300: Bénédicte Convent – Chapter 9. Inbound marketing tools to build loyalty (loyalty) | Page 301 to 325: Bénédicte Convent – Use case: EasExpert HR, the TOMSTER strategy and the Lean Canvas mapping | Page 329 to 334: Bénédicte Convent – Chapter 10. The action plan | Page 335 to 344: Bénédicte Convent – Chapter 11. Key performance indicators of mobile marketing | Page 345 to 350: Bénédicte Convent – Chapter 12. The dashboard | Page 351 to 394: Bénédicte Convent – Use case: The toolbox for launching EasExpert RH | Page 395 to 397: Bénédicte Convent – As a conclusion… the raw material is human | Page 399 to 417: Bénédicte Convent – Inbound marketing toolbox | Page 419 to 420: Bibliographic references | Page 425 to 441: Bénédicte Convent – Index | Page 442 to 443: End pages.
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