2023-11-23 12:48:23
During the 2014 World Cup, ‘In the wrong place’ by Davivienda became popular and trending, who advertised the bank with a very particular humor, but also highlighted the World Cup theme. This caused different memes to be recreated on social networks at the time. This campaign was so popular that nine years later, Colombians still remember it.
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Then, in 2018, the bank also aired this campaign due to the popularity of the previous World Cup, but unfortunately it did not have the same success as at the time, since some modifications to the format and the presenter influenced the loss of interest. of said commercial. However, the original idea marked the entire country and soccer lovers.
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Renowned actor from ‘Rigo’ was behind the idea of Davivienda’s ‘In the wrong place’ campaign
In a recent interview with Los 40, Antonio Sanint revealed who was the creator of this idea, who surprisingly turned out to be a renowned actor in the novel. The journalist asked him “Is it true that the person who carried out that famous Davivienda ‘The wrong place’ campaign was Mr. Julián Arango?”, to which Antonio responded “100% sure. He was working at Le Burnet, and I remember he told me ‘Hey, I came up with this idea, and we’re going to record this commercial.’
It is worth remembering that Julián Arango is currently playing Evaristo Rendón in ‘Rigo’, the most recent production of the RCN Channel, an antagonistic character who, despite his character, on his social networks has shown him a lot of affection for his performance.
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