Consumer behavior (Dunod “Les Topos”, 2023)

2023-11-15 23:00:00
Page 1 to 6: Start pages | Page 7 to 8: Joël Brée and Gaëlle Pantin-Sohier – Foreword | Page 9 to 40: Joël Brée and Gaëlle Pantin-Sohier – Chapter 1. The importance of understanding the consumer | Page 41 to 65: Joël Brée and Gaëlle Pantin-Sohier – Chapter 2. Information processing and decision-making processes | Page 67 to 87: Joël Brée and Gaëlle Pantin-Sohier – Chapter 3. Internal variables of the consumer | Page 89 to 114: Joël Brée and Gaëlle Pantin-Sohier – Chapter 4. Environmental variables and the consumer | Page 115 to 116: Joël Brée and Gaëlle Pantin-Sohier – Conclusion | Page 117 to 124: Bibliography | Page 125 to 126: Index | Page 128: End pages.
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