2023-11-18 05:31:00
Over the past few months, a viral trend has taken over social media: hundreds of users were using the artificial intelligence (AI) of Microsoft’s Bing image creator to generate posters inspired by Disney films; which ended up raising broader questions regarding industry copyright.
In fact, this is not a recent discussion. Artists, singers, media companies and publishers have claimed over the past few years that their materials, protected by copyright laws, have been used to develop artificial intelligence technologies without payment or consent.
In the case of the trend that took over social media, the Pixar and Disney logos were part of the posters generated by Bing, which caused Microsoft, initially, to block the term “Disney” as an entry for the generation of new images, accusing that the terms used to guide the AI violated the tool’s policies.
Afterwards, the tool ended up being adjusted to allow the term “Disney” once more, but with care to make some adjustments so as not to use the entertainment giant’s logos, bringing versions with spelling errors or a blurred font.
“The reproduction of the Disney logo is a clear trademark infringement. I imagine this is why the AI might be scrambling the logo. […] In this case, it’s likely more for fun than trying to use these images in your own film or animation. […] But from a public relations standpoint, it’s a fine line for Disney between going with something that is ultimately increasing its popularity, and something that might actually be considered anti-competitive.” Mathys & Squire intellectual property law.
Economy and market
17 Nov
Economy and market
17 Nov
In September, Microsoft promised to take legal responsibility for any lawsuits once morest commercial customers who were accused of violating copyrights by using new AI tools built into Word, PowerPoint and their IDEs to generate new materials. Other companies, such as Adobe and OpenAI, have offered similar protections.
Several lawsuits have emerged over the past few months questioning what data is being used to train these technologies. Getty Images, an image bank company, for example, is suing Stability AI for allegedly using its images to train an artificial intelligence model.
Still regarding the Bing case, Disney declined to comment. Microsoft declined to comment on the business discussions, but added: “There is a current level of variability that may produce different results from time to time as we continue to refine our security systems. […] Additionally, artists, celebrities and organizations can request to limit the creation of images associated with their names and brands.”
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