2023-11-14 16:03:47
Software provides insights into content performance on display equipment, such as professional monitors and LED panels, and can optimize brand communication with audiences
Demonstration of Samsung’s MagicINFO solution during ISE 2023.
Samsung, one of the global leaders in the technology market1, has several product and equipment options aimed at the B2B market, in particular offering innovative display and digital signage solutions for all types and sizes of companies and businesses. Among the brand’s differentiators is the MagicINFO™an innovative and comprehensive solution that facilitates content and device management, and helps analyze metrics on equipment such as monitors, screens and LED panels.
“MagicINFO™ offers users a unique and powerful platform, which allows them to bring displayed content to life, ensuring maximum security and offering valuable insights into content performance”, highlights Cássio Akira, B2B manager in the Consumer Electronics division of Samsung Brazil. Find out more regarding the solution that can make all the difference for your business, especially on the eve of Black Friday, one of the most important dates in retail.
Bring your content to life with powerful, intuitive features
The platform was designed with three main profiles in mind: author, server and player. The author has an intuitive interface and easy-to-use content creation tools, allowing interaction with the system in an uncomplicated way. The server manages files, organizes playlists and distributes content, making the management process much more efficient. Finally, the player allows you to play content in almost any format, without the need for external software or hardware.
Industry-leading security
Security is a priority at MagicINFO™. Samsung has obtained ISO Certification, which represents the highest security standard recognized worldwide and, today, holds two certifications – ISO27001 and ISO27701, becoming the first solution in the signage sector to obtain this double recognition. This ensures the highest level of security for the solution.
Remote content management and synchronization
The solution also allows users to remotely manage all aspects of digital signage on a single platform. This includes controlling the content displayed, accessing hardware settings, and troubleshooting. Remote device management also enables advanced device health checks and targeted firmware updates.
Performance reports show content ROI
Built-in MagicINFO™ Insight functionality collects and analyzes Proof of Reproduction (PoP) history from multiple displays, while the control panel offers more tools to optimize content. Detailed performance reports created by MagicINFO™, for example, show content return on investment (ROI) through custom 3D graphs, providing more intuitive visual analysis.
Cross-checking data to analyze content effectiveness
Finally, MagicINFO™ gives the user the option to send sales data to the platform, which, in turn, allows content transmissions to be cross-referenced with sales of advertised items. This makes it possible to determine correlations and evaluate the effectiveness of sales actions. In other words, the solution helps companies understand which content is working effectively, allowing changes in transmission in real time.
Samsung’s MagicINFO™ is the ultimate solution for those looking to maximize the potential of digital signage, providing content management, security and metrics analysis in a single integrated package. For more information visit the linkand don’t miss other news from the brand in Samsung Newsroom Brasil.
1 Lleader for 17 years according to sales data released by Omdia, January/2023.
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