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Page 5 to 10: Rémi Mencarelli and Gilles N’Goala – Place and nature of managerial contributions in marketing research: the case of Décisions Marketing | Page 11 to 37: Alex Deslée – Online privacy: utopia or reality? Understanding perceived personal data vulnerability | Page 39 to 68: Camille Eslan, Sandrine Costa and Céline Vial – Self-organization in equestrian activities: passion for the practice or passion for the animal | Page 69 to 91: Qurat-ul-ain Talpur, Lionel Nicod, Ghulam Murtaza and Kiane Goudarzi – “I’m holding on thanks to my customers! » Or when the customer becomes the main source of social support for the staff in contact | Page 93 to 116: Lionel Nicod, Élodie Mallor and Sylvie Llosa – The influence of in-store participation assistance on customer satisfaction: an approach using the tetraclass model | Page 119 to 123: Rémi Mencarelli and Gilles N’Goala – Place and nature of managerial contributions to marketing research: the case of Décisions Marketing | Page 125 to 148: Alex Deslée – Online privacy: utopia or reality? Understanding the perceived vulnerability associated with personal data | Page 149 to 176: Camille Eslan, Sandrine Costa and Céline Vial – Self-organization in equestrian activities: Passion for the practice or passion for the animal | Page 177 to 197: Qurat-ul-ain Talpur, Lionel Nicod, Ghulam Murtaza and Kiane Goudarzi – “I’m holding on thanks to my customers!” When the customer becomes the main source of social support for frontline employees | Page 199 to 220: Lionel Nicod, Élodie Mallor and Sylvie Llosa – The influence of in-store customer participation support on satisfaction: a Tetraclass model approach.
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