2023-11-05 11:00:00
Faced with inflation, the French people’s choices are visible within the hypermarkets themselves. Since June 2022, when food inflation passed the 5% mark over one year, capital goods have been selling poorly. Consumers, coming out of the confinements imposed by Covid, had stocked up on televisions and household robots.
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In November 2021, sales of textiles and leather goods even exploded by 118% year-on-year, following the reopening of non-essential departments. Now that the cupboards are full, it’s time for arbitration.
A trend that reinforces a fundamental movement that began a decade ago. “The non-food sections in most large hypermarkets are doomed to disappear, estimates Clément Genelot, analyst at Bryan, Garnier & Co. Boulanger or Amazon do the job better on price, service and range.”
Read alsoFood inflation: France is falling less quickly than the rest of Europe
Thus, in the third quarter, Carrefour’s non-food sales fell by almost 7% in France. Its CEO, Alexandre Bompard, has already presented his parade: reducing this offer in his hypermarkets by 40% by 2026. As if inflation had given the final blow to the “everything under the same roof” utopia of the hypermarket, 60 years following its birth.
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