2023-11-03 16:15:34
Enerbras is among the winning companies of the 32nd edition of the Anamaco 2023 Award. The ceremony will take place on November 7th, at Espaço Unimed, in São Paulo (SP). The award recognizes industries in the construction material retail sector and is the result of a survey carried out by the Anamaco Research Institute, in which 1650 construction material stores across Brazil participated.
Enerbras will be recognized in the “Pulverization” category, which highlights the brand’s presence in a large number of medium and small stores in all Brazilian regions. The research covered more than 50 segments and the industry in Paraná stood out in the line of switches, plugs and sockets.
The ceremony will be attended by representatives of institutions, personalities, businesspeople and executives from the entire construction material sector – industry, commerce and main resellers, in addition to the Associations of Construction Material Traders (Acomacs) and Federations of Associations of Construction Material Traders Construction Material (Fecomacs).
Helder Leal, marketing and export manager at Enerbras, points out that receiving the award from Anamaco is gratifying, above all, due to the company’s prominence in a segment in which the industry in Paraná is investing to launch new products soon. “The award is recognition of the quality of our delivery and our continuous efforts to meet the demands of the construction sector and the end consumer in an even more innovative and sustainable way. The award also confirms our ability to serve retailers in all regions of Brazil, geographically distant from our manufacturing park. This recognition is yet another incentive for our team to continue working to generate shared value for our customers and partners, by offering solutions and products that meet the needs of the market”, she states.
Enerbras was founded in 1995 and operates in the national and international market in the electrical materials segment. The industry in Paraná is a manufacturer of electrical materials, channels, showers and taps, electrical protection, as well as tools and utilities. The production line consists of more than 2,000 items. The industrial park is located in Campo Largo, in the metropolitan region of Curitiba, and covers 50,000m². The organization employs more than 250 employees.
Launch
In addition to the Anamaco award, Enerbras has another reason to celebrate this November: another launch in the switches, plugs and sockets segment. The new line was named “Dubai Mate” and will be complementary to the line already available on the market, Dubai, which was awarded the “Oscar” in civil construction. The launch brings products with four new colors and matte finishes: VOLCANO (dark gray), CHOCO (brown), GRIS (light gray) and BLACK (black).
Helder Leal says that the Dubai line is the result of more than 20 years of experience in the production of electrical materials applied in a product with a minimalist characteristic, with right and well-defined angles. And, as the name suggests, the line is inspired by the cosmopolitan city, recognized worldwide for the modernity of its skyscraper constructions. “The new design, which we presented with the launch of Dubai Mate, promotes symmetry to the environment by enhancing the high-gloss finish. Another difference is its flame-retardant property”, says Leal.
The creation of the Dubai Mate line represents Enerbras’ migration to serve a new target audience, made up of architects, decorators, enthusiasts of this sector and, above all, class A consumers. “The products have a higher ticket in comparison to those we practice”, highlights Helder Leal.
Dubai Mate line products are now available in stores that sell electrical and construction materials throughout Brazil.
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