2023-11-04 13:02:49
A major promotion and marketing operation for Moroccan craft products began on November 2 in Lisbon at the prestigious El Corte Inglés store, indicates a press release from the Ministry of Tourism, Crafts and the Social and Solidarity Economy.
This campaign, which continues until November 26, is part of the strategic partnership signed in December 2022 between the supervisory ministry, the Maison de l’Artisan and the El Corte Inglés Portugal group, with the support of the Moroccan Embassy in the Portuguese capital, adds the same source.
Fitting into the context of actions to promote Moroccan craftsmanship internationally, this operation is specifically aimed at the Portuguese market and highlights the diversity of know-how of Moroccan master craftsmen, the press release specifies. The planning of this operation during the end-of-year holiday period in Europe confirms the growing interest of international customers in Moroccan artisanal products, which continue to adapt and modernize to meet expectations. changing trends of this demanding clientele, adds the ministry.
Laid out in the form of a pop-up store of more than 110 square meters, the space dedicated to Moroccan crafts within El Corte Inglés is a true gem, evoking the colors and inspirations of the different regions of Morocco. The products of 33 cooperatives, companies and production units are meticulously arranged and presented under the “My Tindy” brand which has taken charge of the management of this pop-up store.
Thousands of visitors to this prestigious store will have the opportunity to discover the latest creations in tableware, leather goods, clothing, natural cosmetics, home accessories and decoration, from a wide range of Moroccan brands, we note from the same source.
According to the press release, increasing exports of Moroccan craft products represents a strategic objective of the Ministry of Tourism, Crafts and Social and Solidarity Economy.
In 2022, these exceeded the threshold of 1 billion dirhams for the first time and are currently continuing their upward trend, particularly towards the Portuguese market, which experienced an increase of 47% at the end of September 2023 compared to the same period of 2022.
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