2023-11-01 15:27:05
The ban on any “behavioral “imposed by Norway on Meta, parent company of the Facebook and Instagram platforms, will be extended to all EU and European Economic Area countries, the European data protection regulator (EDPB) announced on Wednesday .
This practice, which consists of using the personal data of Internet users to submit targeted advertisements to them, is considered to contravene the European data regulation (GDPR).
This decision, applicable within two weeks, comes as the American technology giant announced on Monday that it was offering paid subscription plans to its European users who do not wish to see their data used, precisely in order to comply with EU regulations. .
The Norwegian data regulator ordered Meta in mid-July to stop collecting, without explicit consent, the data of Facebook and Instagram users with the aim of sending them targeted advertisements, and has imposed a daily fine on it since mid-August.
The European Data Protection Board adopted last Friday “an urgent and binding decision” to extend this ban to the thirty countries of the European Economic Area, he said in a press release.
In practice, the EDPB asks the data regulator of Ireland, where Meta’s European headquarters is located, to take action “within two weeks“to ban on Meta platforms”any processing of personal data for behavioral purposes“, he explains.
This decision “binding” was served on Monday to Meta, which risks heavy fines in the event of non-compliance.
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