Apple Silently Kills Apple Music Voice Subscription

2023-11-01 18:29:25

A Apple just removed from page of Apple Music us United States all mentions of Assinatura Voice (Voice Plan) — plan introduced by the company at the end of 2021 and which only allowed interacting with the streaming service with the help of Siri.

The plan, which cost US$5 per month, was the cheapest on Apple Music and never arrived in Brazil or Portugal. Since it was launched, it has only been present in the following countries (other than the US): Germany, Australia, Austria, Canada, China, Spain, France, Hong Kong, India, Ireland, Italy, Japan, Mexico, New Zealand, United Kingdom and Taiwan.

The reason behind the decision to end the plan is still unknown, nor what will happen to those who signed it until now. It is possible, however, that the limitations imposed by the Voice Subscription have meant that few people have embraced the idea — given that Siri may sometimes not be the smartest virtual assistant in the world.

Furthermore, the plan was also restricted to a single person, did not support Spatial Audio with Dolby Atmos or quality music. Lossless (lossless), did not feature lyrics display and did not allow downloading of tracks for offline listening. It was also not possible to see what your friends are listening to, as well as create specific libraries.

Although it would work with any Apple device with Siri on board, the plan clearly had a focus on HomePods owners — which, apart from a few exceptions, can only be controlled with the help of the virtual assistant. The Voice Subscription, it is worth noting, also had a seven-day free trial period, which might be started by Siri herself with a simple voice command.

Apple Music has a catalog of more than 100 million songs and 30 thousand playlists — many of them supporting Spatial Audio (Dolby Atmos) and in very high definition, with audio Lossless. For those who love classical music, there is a dedicated app with over 5 million tracks, all in a simplified interface! In Brazil, there are three types of subscription: University (R$11.90/month), Individual (R$21.90/month) is Familiar (R$34.90/month). If you are not a subscriber, You can test the service for free for one month. It is also part of the company’s subscription package, Apple One.

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