2023-10-31 19:56:01
As consumers turn to online sources for the latest home decorating trends and advice, Samsung Canada and Pinterest recently launched their co-branded campaign on the platform, marking the first time Samsung Canada has used the “ Trend Badge” of the platform, to help raise public awareness of its household appliances Bespoke.
According to Pinterest Insights, Canadians increased searches for beautiful kitchens by 37% in the last three months[1]. Through this new Trend Badge initiative, Samsung Canada aims to reach consumers who want to create their ideal kitchen sanctuary with customizable Bespoke appliances.
Pinterest is the perfect destination for home decor and DIY, with millions of Pinterest users visiting the platform every month[2] to find inspiration and shop for products. Samsung Canada’s new campaign, comprised of 4 different static ads, will allow home decor enthusiasts looking for kitchen inspiration to click through and explore the colorful range of Bespoke home appliances that Samsung offers to bring their home to life. their inner vision. The Bespoke range offers users the ability to personalize their home appliances to create a design that reflects their personality and the aesthetic of their home.
Pinterest’s Trend Badge is the platform’s insight-driven solution that allows brands to leverage the most popular themes, with inspiring ideas and content that Pinterest users commonly search for during key moments of the season. It offers advertisers the opportunity to own a particular trend on Pinterest and be the only brand to have the “Trend Badge” on an idea’s pins in that country. This allows brands to inspire Pinterest users with the ideas they are looking for, with relevant and current content.
Mutesi Ntazinda, Senior Partner Manager, Telecommunications and Technology at Pinterest, says : “Pinterest users are planners, and over the past few months we’ve seen an increase in searches for inspiration for new kitchens as people look to spruce up their homes in a way that suits them and that suits their lifestyle. “Modern kitchen designs” are specifically on Canadians’ minds this year. We’re excited that our ideas can help Samsung inspire people with the products they’re looking to buy that will make those dreams come true. »
Pat Bugos, Senior Vice President of Consumer Electronics, Samsung Electronics Canada, said: “Insights are key to ensuring content is both engaging and effective for consumers. That’s why we’re excited to work with Pinterest on a campaign that leverages our Bespoke appliances as a source of creative inspiration. Our Bespoke range offers customers a personalized home appliance that suits their style and, using the platform’s trend data, we can see that the desire for personalized spaces has increased. With the launch of our Trend Badge campaign, we’re excited to inspire Pinterest users to bring their kitchen dreams to life with Bespoke. »
Every month, more than 465 million people around the world visit Pinterest to inspire their purchasing decisions for their daily lives.[3] It’s where they get inspired, find new dreams, plan and shop for the moments that matter most.
For more information regarding Samsung Bespoke, visit Samsung.com.
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[1] Pinterest internal search data from June 29, 2023 to September 21, 2023.
[2] Pinterest, global analysis, Q4 2022
[3] Pinterest, global analysis, Q4 2022.
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