Meta Introduces Paid Plans for Facebook and Instagram in the EU: Ad-Free Experience and Enhanced Privacy

2023-10-31 10:09:46

Meta has announced a major evolution for two of the most used social networks in the world. It will come into force during the month of November.

It’s a revolution in the world of social networks. The Meta group announces the launch of a paid plan on Facebook and Instagram in the European Union.

Paying a monthly subscription will not entitle you to greater visibility on both platforms. “Meta will offer users in the EU […] the possibility of paying a monthly subscription to use Facebook and Instagram without any »announces the group in a press release, specifying that this formula will also apply to Switzerland and the rest of the European Economic Area (Iceland, Norway, Liechtenstein).

Subscribers, for 9.99 euros per month on computer and 12.99 euros on mobile application initially, will no longer see their personal data used for purposes. Meta specifies, however, that “the subscription will apply to all linked Facebook and Instagram accounts”, so it will only take one subscription to no longer have on both social networks at the same time.

Others will be able to “continue to use these services for free while seeing advertisements” targeted, further indicates Meta.

This development will come into force «in november»specifies the Californian company whose decision is motivated by the need to respond “toux requirements of regulators”. A way to comply with European legalization regarding targeted and the use of personal data.

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