2023-10-30 07:02:52
From October 26th to 28th, the 24th National Film Promotion Conference and the First National Film Fair were held in Hengdian, Zhejiang.
Red Net Moment News, October 30(Reporter Hu Yi, Correspondent Zeng Jing) From October 26 to 28, under the guidance of the State Film Administration, sponsored by the China Film Distribution and Exhibition Association, Zhejiang Film Bureau, and National Cinema Lines, Hengdian Film and Television Cultural Industry Cluster Area Management Committee, Hengdian Film and Television Co., Ltd. and co-organized by 1905 Film Network, the 24th National Film Promotion Conference and the First National Film Fair were held in Hengdian, Zhejiang. More than 700 film practitioners from representatives of 50 theater chains across the country, representatives of more than 70 film investment companies, and representatives of distributors and producers attended the meeting, and more than 160 films were promoted.
The National Film Promotion Conference is an important platform for exchanges, communication and cooperation in the Chinese film industry. It is known as the “vane of Chinese films”. This year’s promotion conference is different from the past and has unique significance due to the blessing of the “First National Film Trade Fair”. As a highlight of this film fair, the first batch of branch-release films were officially unveiled. Representatives from the producers of 24 online-distributed films including “Reunion” and representatives from partner theaters signed contracts for off-line distribution.
As the main force of the “Film Hunan Army”, Xiaoxiang Film Group has actively responded to industry reforms and introduced many blockbuster new films to the branch distribution market. Directed by Han Keyi, starring Chen Minghao and Guo Xiaodong, the suspenseful spy film “Fortress” tells the revolutionary past of the Shaoshan Special Branch; directed by Zhou Qi, starring Cao Lei and Liu Yunran, with special appearances by Tang Guoqiang and Wang Jinsong, the historical war film “Beacon Fire Pond” “Field”; directed by emerging director Deng Chuwei, with Olympic champion Xiong Ni as general consultant, and starring Olympic diving champions He Zi and Qin Kai, the sports-themed film “Let’s Diving!” “Young Man”, the three films are of different types and themes. They have reached separate distribution cooperation with theaters such as Wanda, Hengdian, Dadi and other theaters. They will be screened in specific theaters and regions according to the conditions of the “film”. , long-term screening.
As a theater chain, Xiaoxiang Cinema Line has also cooperated with film studios such as China Film, China Film, Maoyan, and Alibaba, and has obtained the qualifications for branch distribution and screening of more than ten films such as “No Problem” and “Silent Notes”, and jointly launched film production, distribution and screening cooperation. new chapter.
Different from the current traditional model in which all films are distributed and screened in a unified way, branched distribution means that specific theater chains are selected for the release of the film according to its different audiences, so that it can be released in different theaters. Audiences can choose to watch different movies in different theaters according to their own movie-watching preferences. In the future, in the same city, different theaters may show different movies, which will better meet the diverse viewing needs of audiences.
Since the proposal of branch issuance, Xiaoxiang Cinema Line has closely followed the pace of reform, acted quickly and actively responded. On the one hand, it communicates with film producers, explores cooperation opportunities, and strives for more high-quality feature films for theaters; on the other hand, it contacts theaters, provides guidance on branch distribution, and assists theaters in reforming their homework. The Hunan region’s box office of the film “Eight Hundred Miners Go to Jinggang”, which was distributed by Xiaoxiang Cinema Line, recently exceeded 3 million, laying a good foundation for Xiaoxiang Cinema Line’s branch and regional distribution.
At present, the off-line distribution work has been fully launched in Xiaoxiang Cinema Line, and the off-line distribution film “Fortress” will soon be finalized and released within the year. As a pioneer in branch distribution, Xiaoxiang Cinema Line will continue to explore the characteristic distribution path of branch and long-term distribution.
Source: Red Net
Author: Hu Yi Zengjing
Editor: Shi Wen
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