2023-10-28 09:35:00
Several streaming platforms have joined the trend of offering ad-supported plans, which allow you to access different types of content on demand at lower prices, and according to Disney Plus, many people are opting for this option.
In a statement released on Friday (27), the platform revealed that Half of new subscribers are choosing to deal with ads on streaming instead of taking out more expensive plans to get rid of . The basic version of the service displays when watching videos and costs US$7.99/month (regarding R$40) in the United States.
Disney also noted that between March and September 2023, Disney Plus saw a 35% increase in engagement. This data is revealed following the significant loss of 4 million subscribers at the beginning of the year. Rita Ferro, president of global at Disney, said users are also spending more time on the app.
“We are seeing greater engagement and time spent, and now providing greater accountability for marketers through robust measurement, proving that premium content matters,” said the executive.
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While the basic Disney Plus ad-supported plan is not available in Brazil, it is possible that its declared success will spur a wider rollout of the new service.
Ads on rival platforms
A great rival to Disney Plus, Netflix offers a similar option in its service catalog that costs R$18.90/month. Already the Globoplay displays advertisements in live, journalism and variety content for subscribers and free users, with an ad-free experience only in exclusive content for paying users, such as series, soap operas and films.
Prime Video is also preparing to transform its current plan into a “basic” version that displays ads in films and series for all subscribers, and to consume the content without interventions, it will be necessary to pay an additional amount.
Apple is one of the few on-demand content providers that has not yet adopted a basic offer with ads, however, the company recently announced an increase in the value of Apple TV Plus, which jumped from R$14.90 to R$21 .90.
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Disney+
Developer: Disney
Price: Free – offers in-app purchases
Size: Variable
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