Exploring the Phenomenon of Free Fire: ASEAN’s Number One Shooting Game and Success Stories in the Gaming Industry

2023-10-27 23:34:00
Free Fire, a little bit regarding the number one shooting game in ASEAN. and success stories that must be studied in the gaming industry If we are talking regarding shooting games Or a shooting game fighting with firearms Older gamers may think of titles like Call of Duty, Battlefield, or Counter Strike. Younger players may have grown up with Battle Royale genres like PUBG, Fortnite, or Apex Legends, but I believe that few will. To think of a game like Free Fire as the first name, a Battle Royale mobile game that was first released in 2017, is considered one of the historical phenomena of the gaming industry. But it is rarely talked regarding in foreign media. If we follow news from famous game news websites We will find that there is talk regarding games. This isn’t much. It’s easy. Just search for the game’s resources, no matter the history. Or a video instruction on how to play in the English version? It’s still hard to find. On the other hand, Free Fire is one of the most popular games in Thailand. and even of the world This story has an origin. And there is a very interesting reason behind it. Background: Free Fire is a game created by a Vietnamese development team called 111dots Studio, which is a subsidiary of Garena, a publisher. The biggest game in Southeast Asia Located in Singapore It is a third-person shooter game developed for mobile phones. Focusing on being able to play on medium- to low-priced mobile phones is important. Which is definitely It makes the graphics of the game not as stunning as other AAA games, but the highlight of the game is easy access, easy to play, and a fun gameplay system. But if you look through it The game may look similar to PUBG, which is not unusual. Because it was a direct inspiration for Free Fire in March of 2017, when PUBG gave PC users their first taste of the Battle Royale genre. In December of the same year, Free Fire also became available on mobile. This is considered to be the right time for mobile phone users. Because it answers the problem of allowing them to play the game genre. that is currently the hottest trend in the world and will never go out of style After opening, it appeared that Free Fire was overlooked in countries where the gamer population has access to high-performance PCs. In other words, rich countries like North America or Europe. They can find higher quality games in the same genre to play. Therefore causing the popularity of the game to not occur. But on the other hand, in regions where mobile phones are the main gaming device, such as Latin America, Africa, or ASEAN, Free Fire instantly became a hit game overnight. The kind that is called the size of many famous games in the market. Trying to create their own mobile version of the game, whether it’s Call of Duty Mobile, PUBG Mobile, or Apex Legends Mobile, they still can’t resist the hot trend of Free Fire. Battle Royale, another game, is that it is a Hero Shooter. There are many characters for players to choose from. Each one has different special abilities. These characters are often featured in collaboration with other famous brands in the world, whether it be cartoons, games or famous celebrities. This allows us to see collaborations between Free Fire and Assassin’s Creed, Attack on Titan, Cristiano Ronaldo, or even Justin Bieber. Needless to say, there is no need to mention the marketing budget. They’re giving it their all, like they’re smashing the market. Pleasing your own game fans without having to compare with any other company. No matter how big a star or artist is, they can invest money to hire them all as free centers, music videos, short films, commercials. Everything is a magnificent investment, something that AAA games have never done to this extent. that they can market with all their power like this It’s because the game is truly overwhelmingly successful. In 2019, Free Fire grossed $1 billion worldwide, in 2020 it became the 4th highest grossing game in the world with sales exceeding 2,000. Millions of dollars so far in 2021, it is estimated that they have accumulated cumulative revenue since launch of the game in excess of $4 billion. Boiling politics cause the game to falter. :But in the end, the heat of the game had to stumble and stop due to the work of one of the countries where the game is the most popular, which is India. In 2022, the Indian government banned the game Free Fire because they saw that The game may have ties to the Chinese government. and may pose a threat to national security This is because India has a border dispute with China. This has caused India to try to boycott goods and products from China in response. The Indian government has already banned TikTok and PUBG Mobile before. Standing Esports: However, the game is still continuously hot. In 2019, they held the first World Series, and in 2021, the World Series became the most successful esports event. in world history Because there were 5.4 million concurrent viewers, more than events like The International or LoL World Championships. More! So why is there so little English content? Currently, Free Fire has been downloaded more than 1,000 million times and has 195 million players each month, making it one of the most successful games in the world. In terms of income, number of players, or quality of the game, we can be proud of it. But going back to the question at the beginning: Why do we have so little information regarding this game? The answer is no. Statistical information for the game can be tracked by Garena, which releases regular earnings announcements as a public company. As for the creator content battleground, which is an extremely important element in today’s video game market, Because the game is not popular in the western world like North America or Europe. Therefore, we rarely find content creators from that market to create content for games. But if it’s a market where the game is popular We will find many clips regarding information regarding the game. It just might not be a language that people generally listen to and understand like English. Basic playing techniques: 1. No matter how you criticize each other. After all, Free Fire is still a shooting game. And the most important thing in shooting games No matter what game it is, it’s all regarding aiming to “shoot the head” of your opponent. Whether playing as a team or face to face Headshot skills are still the most important thing in this game. Although the normal controls of the game The target will be automatically locked. Just for fun, turn to the direction closest to where the enemy is and press shoot. The target is aimed at the enemy’s midsection. which even though it can hit the target and cause damage But players should practice more in dragging the target to the head of the target. to cause as much damage as possible By combining the automatic target lock with dragging the aiming finger slightly upwards to get the position just right. It will help us kill the enemy faster.2. Although Free Fire is a game that was created for mobile phones with low specs, But if you have a high-spec mobile phone, you can download Free Fire Max to play. It’s the same game. But the quality of graphics and the Quality of Life system of the game are better than the normal version. But players can use the same ID to switch between the two versions. Because it is considered the same game And can also play once morest players who play the normal version.3. Learn to play mobile games using 4 fingers, because gamers who have played console games are better at holding their phone using only two thumbs. But to play games that are very fast And complex controls like Free Fire require the use of both index fingers. To allow us to control the character better. 4. Skins within the game are intended to decorate the character to be beautiful and fashionable only. It does not affect the player’s play in any way. However, the characters within the game And pets have special abilities that must be used. And one that has automatic effects that will allow you to turn the situation around, so don’t forget to unlock as many characters as possible. 5. Even though Free Fire is a shooting game, it is considered a game that has a lot of elements that players have to consider. Both the characters we and the enemy choose to use. Chaiyaphum, conflict area or even situations that occur in front of you that require finesse, so players who can shoot more accurately May not always be the winning side. Strategy, situational assessment and planning will play an important role in winning more than just accurate shooting. “Kumparit Putipinyo” creator of Thairath online game 6. Introducing 5 popular characters for people who want to start playing Free Fire “DJ Alok”. His special ability is Creates an aura around a 5 meter radius that increases team members’ speed by 15% and restores their health by 5 units per second. Considered to be the team doctor that everyone loves. You will definitely love “Kelly”, this cute little girl who is like the symbol of Free Fire. She has the ability to increase her running speed by 5% and if you level her up to the max. The first bullet fired from her gun following 5 seconds of running deals 101% more damage. “Rafael” The Silent Assassin. that has special abilities which when activated No one will see him on the minimap for 8 seconds and if he uses the sniper rifle His bullets will be silent. And if the enemy is shot and knocked down They will bleed to death up to 90% faster. “Jota” if you are confident in your close-range shooting skills. This is the most dangerous character. Because his special ability is to restore his own health every time he hits or kills an enemy. You can say that if you can shoot continuously. Even in the situation of being attacked He is still dangerous. It’s ideal for carrying a machine gun and shotgun to mingle with “Hayato,” the king of 1:1 duels, because his ability is His bullets penetrate 5% more armor every time he reaches 10% health. Simply put, the more damage the enemy gets, the harder they are. Makes it possible to turn the game around in critical situations very well. Read the article and watch the clip from the program “Reach Around the Game” from “Kumpharit Putthipinyo” for more:
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