2023-10-27 16:37:14
Yannick Vely
10/27/2023 at 6:37 p.m., Updated 10/27/2023 at 6:40 p.m. Article reserved for subscribers
“Le Consentement” by Vanessa Filho, an adaptation of the book by Vanessa Spingora, is seeing its attendance explode in French cinemas. A real phenomenon born on TikTok. We interviewed its producer Marc Missonier.
More than 40% attendance in the second week. If the All Saints’ Day holidays are traditionally a strong source of admissions to French cinemas, the figures for Vanessa Filho’s “Consent” are remarkable. Released on October 11, this adaptation of Vanessa Springora’s very strong story with Jean-Paul Rouve as Gabriel Matzneff and the revelation Kim Higelin, has to date more than 160,000 admissions following 15 days of operation.
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Above all, it saw its attendance increase by 39% from one week to the next, with an insolent average of 382 spectators per copy. The distributor Pan had very slightly increased the number of copies – 216 compared to 195 in the first week, so the explanation is not just accounting. This Wednesday, the film multiplied by 3 its results from the 1st Wednesday with more than 17,000 admissions this Wednesday, while reinforcing its average per copy and per screening. It will be shown in more than 250 cinemas for its 3rd week of operation.
A phenomenon driven by TikTok
The review was shared (Paris Match really liked it, Editor’s note), so it was word of mouth that worked, mainly on social networks. Many young people – mainly young girls – film themselves before and following the screening, to show their emotion. Some of their videos go viral and reach 1 million views in just 24 hours,” explains a press release from the distributor, which claims that publications related to the film on TikTok have accumulated more than 20 million views. This virality had already been observed on the film “Simone”, to a lesser extent, and sometimes leads to the attendance of horror films with big effects. “We are very surprised, it was not a calculated strategy even if we had oriented the communication towards young audiences,” the film’s producer, Marc Missonnier, confided to Paris Match. “This new word of mouth born on social networks is spreading at the speed of light. We had the same number of entries on Wednesday – 18,000 tickets sold – as on Tuesday, despite the big releases of “Three Days Max” and “Second Tour”,” he notes once more.
Beyond this particular and unique case in the history of the French box office, the experienced producer sees in this phenomenon a message of hope. “The subject affects them. The word consent speaks to this generation who identifies with what the young girl is going through. It’s very reassuring. It also brings hope for cinema. This proves that teenage audiences can be touched by a tough film. Don’t be afraid to tackle difficult subjects. We sometimes take too many precautions as adults when we must trust the maturity of young audiences. »
That this one takes up the subject of “Consent” on pedophile predation is excellent news for French auteur cinema whose audience is often older than the average. Keen to rejuvenate its audience, the Cannes Film Festival has entered into a partnership with the social network TikTok. Too bad the selectors skipped “Consent”…
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