2023-10-26 14:58:52
Massey Ferguson presents his digital specialist Mafê at CNMA
Massey Ferguson, a reference in the Brazilian agricultural machinery and equipment market, will be present at the eighth edition of the National Congress of Agribusiness Women (CNMA), held on October 25th and 26th, in São Paulo (SP). The brand, which has participated in the event since 2017, will present its digital specialist, Mafê.
Mafê is responsible for the brand’s digital communication and will be present at the event, reinforcing female representation in agriculture
Specializing in technological innovation, Mafê is responsible for digital communication in Massey Ferguson’s media and is present at the event, bringing information regarding female protagonism in agribusiness and stimulating debate regarding women’s contribution to the growth of the sector. She will also interact with visitors and invite them to participate in an activity in the Massey Ferguson space.
Ana Helena Andrade, director of government affairs at AGCO, owner of Massey Ferguson, reinforces that the event is of fundamental importance to demonstrate the stories of women who are changing agriculture, as well as to present the success of the businesses they conduct, as well as an opportunity for meet people and experiences.
“We all have the challenge of proving our competence and winning in the different areas of agribusiness. This feeling of not being alone is a powerful source of inspiration and allows us to have a more positive outlook on the problems we face on a daily basis. For companies that are partners of the event, it is extremely important to monitor this evolution. This proximity allows us to get to know our clients as well as share with them the challenges we face. Logically, business opportunities can be created, bringing benefits to everyone”
According to her, over the last few years, rural women have become protagonists of many properties and businesses. “We are going through a time of technological, economic, political and social changes. This means that we need to be increasingly included in areas of innovation, in executive positions, associations, cooperatives, among others. We have to be prepared and capable, both technically and emotionally, to occupy these spaces. Therefore, my advice is that women seek to become professionals in their sectors, be multipliers of this technical knowledge and that we come together and help so that the next generations of professionals can face lower barriers”, she concludes.
About Massey Ferguson
Massey Ferguson, a global brand belonging to the AGCO group, is the largest exporter of agricultural machinery in Latin America and has been a reference in the Brazilian market for six decades. Massey Ferguson tractors, harvesters, planters, implements, sprayers, balers and precision agriculture products and services are sold to more than 80 countries, mainly South Africa, Saudi Arabia, Algeria, Argentina, Bolivia, Chile and Paraguay. The factories in South America are located in Brazil – in Canoas/RS (tractors), Santa Rosa/RS (harvesters), Ibirubá/RS (planters and implements), Mogi das Cruzes/SP (tractors, engines, sprayers, generators and emission control laboratory) and also in Argentina, General Rodriguez/BUE (tractors, harvesters and engines).
More: www.masseyferguson.com.br
About AGCO
AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision agriculture technology. AGCO delivers value to customers through its differentiated portfolio, which includes brands such as Fendt®, GSI®, Massey Ferguson®, Precision Planting® and Valtra®. Powered by smart agricultural solutions from Fuse®, AGCO’s complete line of equipment and services helps farmers feed our world sustainably. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO reported net sales revenue of approximately $12.7 billion in 2022. For more information, visit www.AGCOcorp.com.
For company news, information and events, follow us on Twitter: @AGCOCorp. For financial information on Twitter, follow the hashtag #AGCOIR.
1698339569
#Mafê #digital #specialist #Massey #Ferguson
