2023-10-24 14:40:58
HotelREZ®, one of the largest and most awarded hotel distribution and representation companies in the world, was selected to promote the recently launched Elegant Hotel Collection®, an international soft brand focused on the luxury sector.
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HotelREZ powers Elegant Hotel Collection
Daniel Simmons, CCO
Catt McLeod, VP of Brand Development
Mark Lewis, CEO
Launched last week with a founding member portfolio of 25 hotels, the Elegant Hotel Collection® is on track to grow to 50 exclusive properties by summer 2024. With the partnership, the new luxury hotel brand will benefit from the worldwide distribution of HotelREZ, hotel representation services, GDS channel distribution and specialized sales and marketing support, using best-in-class technology for independent hotels.
Mark Lewis, CEO and founder of HotelREZ®, said: “The Elegant Hotel Collection® has a distinct and innovative vision of the luxury hotel sector. Hotels with generic or traditional branded GDS chain codes have been left behind and are now questioning the value and returns of their distribution suppliers. Elegant offers differentiation that will increase market share and drive incremental business at a realistic price point.
As a partner, we are excited that Elegant will leverage the best in distribution, technology and representation to support this group of ambitious and authentic hotels as they become a unique voice to thrive in the luxury soft brand sector.” .
Elegant Hotel Collection Vice President of Brand Development Catt McLeod added: “Elegant Hotel Collection will offer global representation and full channel distribution, supported by specialized sales, marketing, account management and distribution strategies to drive commerce incremental and consumer sales, as well as revenue growth. Our members will be able to make the most of HotelREZ’s global reach, exceptional quality, commitment to excellence and incredible range of international luxury partnerships, while still being a highly individualized group, ensuring the best of both worlds.”
Olivia Byrne, company director at Eccleston Square Hotel, said: “The prestigious Eccleston Square Hotel, historically grade II listed and former home of the Prince of Battenberg, has worked closely with the HotelREZ technology platform and is now delighted to be part of of the Elegant Hotel Collection, which will maximize its rich historical brand positioning with additional marketing exposure and additional revenues from sophisticated leisure and corporate business channels. It is a great pride to be part of the founding of 25 prestigious hotels.”
Membership in the Elegant Hotel Collection is by invitation only, ensuring the brand’s commitment to representing only the best hotels in the world. Each property is selected to embody the five core values of the Elegant brand: hospitality, authenticity, inclusivity, innovation and sustainability. The properties are hand-picked, designed to meet the desires of today’s demanding and sophisticated travelers.
The launch comes shortly following Lewis was named Hospitality CEO of the Year as “Outstanding Leadership for Hospitality Services Company of the Year” by CEO Today.
About HotelREZ® Hotels & Resorts
HotelREZ Hotels & Resorts®, founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur, is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookings around the world.
HotelREZ® is a SaaS-enabled services company providing distribution, web services, booking engines, revenue, sales consulting and marketing services and supporting more than 2,800 hotels, apartments and independent hotel groups across more than 100 countries, including private label GDS chain code solutions. Clients include The Zetter Group, StayCity, Dorint Hotels & Resorts, Queensway/Point A Group, Champneys, Exclusive Collection, Hastings, View Hotels Australia, Versace Dubai and Resident Hotels.
HotelREZ® incorporates two hotel consortiums: Best Loved Hotels®, a collection of exclusive global individual properties with a specialized website and GDS program aimed at high-end travelers and leisure agents; It is World Rainbow Hotels®, the world’s only global GDS-enabled LGBTQ+ hotel consortium, representing more than 1,200 hotels in more than 230 destinations. HotelREZ also powers the Elegant Hotel Collection® – a full-service luxury soft brand serving a select international network of curated, unique and inspiring hotels.
For more information access www.hotelrez.com
The original language text of this announcement is the official authorized version. Translations are provided as a facility only and must refer to the text in the original language, which is the only version of the text that has legal effect.
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Source: BUSINESS WIRE
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