Flash fashion, lasting effects: the ravages of fast fashion

2023-10-24 06:00:00

After disasters such as the collapse of Rana Plaza in Bangladesh which led to the death of 1,138 workers ten years ago, one would have expected the fast fashion giants to change the way they produce. And yet, quite the contrary, over the last fifteen years, the quantity of clothing purchased has increased by 60% and continues to grow. By 2030, the fast fashion industry might experience a augmentation of 60%. Fast fashion dominates the entire textile sector, allowing people to buy clothes at low prices and thus renew their wardrobe very often.

She is ned with the brand Zara, a small Spanish brand at the time, which now dominates the market. She belongs to the groupe Inditexa rather discreet giant, which owns many other brands, such as Bershka, Stradivarius, Massimo Duttior Oysho. Zara refused to participate in the report, but the testimony of one of the first associates of the creator of the brand, Amancio Ortega, will return to the beginnings of the brand. Originally, it was regardinga revenge once morest luxury: offering products similar to what was done in luxury, but at a lower cost.

What is theultra fast fashion ?

A few years ago, theultra fast fashion came to compete with brands such as H&M, Zara or Primark, with virtual stores. This online-only availability allows these new brands to offer products even cheaper than those of the fast fashion. Among these brands, we find Missguided, Pretty Little Thing, Boohoo and many others.

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