2023-10-23 20:16:20
He accepted the request from the communications agency Brainsonic, which wanted to produce an offbeat video for Yomoni, an online savings management platform. And we can say that it was successful. In this advertisement, we see Michel Polnareff sitting at his piano, in a white suit and with his famous glasses on his nose. Everywhere, on the piano and on his suit, the company logo appears. He waits for instructions from the directors, disappointed at having nothing to do. The director then addresses the cameraman, asking him to tighten the shot a little “otherwise we will believe that we have paid for the double”. The spot ends with a shot of Polnareff growing impatient in front of his piano, and a voice-over which says: “If he had managed his savings better, Michel Polnareff would not have to advertise our savings solutions . We’ll all go to Yomoni’s. “Even me,” concludes the artist.
An advertisement full of humor, notably with the reference to the Polnareff double, a little dig thrown at Cetelem who had hired an imitator of the singer for an ad, without his authorization. A case which ended in trial, won by Polnareff, recalls the Parisian. Then, this spot also echoes the significant financial problems experienced by the singer of “Goodbye Marilou” in the 70s, following being the victim of a scam.
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