2023-10-23 18:15:00
The Ministry of Culture, in cooperation with Snapchat, revealed the launch of special events before the launch of the inaugural edition of Riyadh Fashion Week.
The activities involve merging Fashion Week with well-known international monuments through the lenses of the Snapchat application, which blends the distinctive color of the Kingdom’s sand with the historical monuments of a number of international capitals.
Integrating the fashion sector with technology
Thus, fashion-loving Snapchat users were able to see these landmarks transformed via augmented reality technology to celebrate Saudi Arabia’s entry into international fashion weeks.
Fashion Authority CEO Burak Çakmak said: As we prepare to welcome global fashion stakeholders to Riyadh, we would like to showcase the tremendous talent and experience in Saudi Arabia, and create experiences to build anticipation for Riyadh Fashion Week.
He also stressed the Fashion Authority’s keenness to share enthusiasm and passion in the field through these experiments in which the Ministry of Culture cooperates with Snapchat, by integrating the fashion sector with technology to reach the largest possible segment around the world, to introduce them to the Saudi fashion industry, which is experiencing rapid growth.
Celebrating Saudi creative talents
For his part, the regional director of Snapchat in Saudi Arabia, Abdullah Al-Hammadi, explained that modern technology has helped embody ideas in a creative manner through the use of augmented reality techniques.
He noted the partnership with the Ministry of Culture to launch Riyadh Fashion Week, which in its inaugural edition will enter the international fashion capitals and celebrate creative Saudi talents.
This event aims to bring Saudi Fashion Week to the global stage by covering well-known global monuments in a number of global capitals.
Visitors can see a species of Arabian birds known as the Red Sea Birds decorating the Arc de Triomphe in Paris with a shiny and wonderful golden dress, flowing from the top of the landmark to the bottom. The Tower Bridge in London will be decorated with striking scenes of golden sand moving to gather and cover the tower on both sides.
Fashion Week in Riyadh
At the end of each experience, the Riyadh Fashion Week logo will be revealed, putting attendees in a position of anticipation for the events in the Saudi fashion world this year, and these experiences will be embodied through the Snapchat camera and its innovative augmented reality technology.
This event comes as Riyadh Fashion Week prepares to attract celebrities, designers and industry leaders, to celebrate the growing fashion scene in the Kingdom.
At the same time, there will be a live broadcast to the public of all events and activities of Fashion Week in Riyadh, organized by the Fashion Authority, which will contribute to the growth of the fashion industry at the local and international levels.
1698086803
#lenses #Snapchat…merging #Fashion #Week #international #monuments
