2023-10-19 12:09:44
Accompanied by effective word of mouth and driven by strong news, the first issue of La Tribune Dimanche (LTD), on October 8, successfully arrived on newsstands. According to a press release from the La Tribune group (owned by Whynot Media, the media subsidiary of the CMA CGM group of shipowner Rodolphe Saadé), Thursday October 19, “nearly 41,000” exemplary. A few days before its release, and especially before Hamas launched its offensive on Israel, the leadership of LTD expected 30,000 sales.
The first estimates last week showed a possible sales rate of 70% in Paris and 50% nationally. Encouraging proportions, with the average newspaper sales rate being 53-55%. “The meeting between La Tribune Sunday and its readers took place »welcome, in a press release, the president of LTDJean-Christophe Tortora, and his general director, Tatiana de Francqueville.
The Sunday Journal, it would have attracted 46,000 buyers, more or less like the three previous Sundays, explains an internal source. Last week, the president of Lagardère Publicité News (The JDDEurope 1, Paris Match, RFM, etc.), Marie Renoir-Couteau assured that September sales had risen to a level equivalent to that of June. She saw it as a sign that the appointment of the former editorial director of Current ValuesGeoffroy Lejeune, did not scare away readers.
“An absence of cannibalization”
Compared to September 2022, however, the erosion of sales of JDD would however be increasing. “This drop is 15%, when the market shows a drop of 13%”we correct in the Lagardère group, owner of the title currently being bought by Vivendi, refuting any scenario of sudden collapse.
For his part, The Parisian Sunday of October 8 did better, with an increase in its sales of 4% compared to the last Sundays – down 8% compared to the beginning of October 2022 –, according to figures circulating internally. With an additional 2,500 copies sold, that’s around 60,000 Le Parisien Dimanche-Today in France which would have passed this hot news Sunday.
All this data “suggest an absence of cannibalization” between the titles that day, estimates a professional in the sector. To be sure, we will still have to wait: the Alliance for Press and Media Figures (ACPM), the market certifying body, will not put its stamp on the slips until several months from now.
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