2023-10-19 03:04:48
Par
Fibre2Fashion
Translated by
Anne SCHILLING
Published on
19 oct. 2023
On the occasion of Edison Chen’s return to the Adidas Originals brand, both announce their global partnership, “Adidas Originals by Edison Chen”. Edison Chen is the founder and artistic director of the international lifestyle brand CLOT, which celebrates its 20th anniversary this year.
As part of his partnership with Adidas Originals, Chen will bring innovative vision and creative prowess to introduce exclusive collaborative styles, leveraging Adidas’ extensive archives and long history.
Committed to fostering cultural exchanges between East and West, the Adidas brand is teaming up with Edison Chen to present collections that push boundaries and challenge norms through its thought-provoking creations. This partnership will encourage the emergence of a future pool of multi-talented creators, with perfect knowledge of the brand and a clear vision of its future. This collaboration demonstrates the global recognition of both partners in the fields of fashion, music and retail, to act as a true catalyst for cultural connections across the world, the company said through of a press release.
“With Adidas, we create to inspire. I think the ability to be able to create freely is one of the reasons why I do this. My whole aesthetic, especially in the last few years, has completely transformed. I don’t I haven’t yet had the opportunity to create with this in mind, which is why this collaboration is both stimulating and nerve-wracking for me, because we are moving in this direction thanks to this partnership. I arrive with a new inspiration. I spent the summer in Europe to immerse myself in the Adidas brand, which gave me a new point of view. The new trend in ready-to-wear clothing is moving more towards elegance than streetwear .After this 20th year, I am more excited than ever,” said Edison Chen.
The CLOT SS24 show brought together a unique community of young designers, collaborators and friends, conjuring up a certain idea of success and having fun guessing who would be next in line to the throne – a metaphor that shows it might be n ‘anyone.
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