2023-10-18 22:03:32
You might save big at the grocery store this fall, as long as you shop online. The major brands are currently waging a discount war to attract their customers to their platforms.
“This is only the beginning of a new movement,” believes Sylvain Charlebois, a specialist in the agri-food industry at Dalhousie University who believes that this strategy of the big banners aims to build customer loyalty. Incentives to shop on their platforms.
“The battle is to develop more and more loyalty towards your customers. There are two ways to do this, first with loyalty programs. Then, we can build their loyalty online,” he added.
According to the promotions currently in effect, simply using the web platform might ultimately save you $80 at IGA, $60 at Walmart, $30 at Super C, $45 at Metro and a value of $20 at Maxi and Provigo. These offers, however, come with certain conditions, a minimum order amount for example. Your discount might also be spread over different invoices.
And with inflation, consumer behavior has changed.
“The banners have to get used to doing things differently. Yes, we can pick up the customer at the store, but we can also pick them up at home,” explained Mr. Charlebois.
1697675860
#Grocery #store #battle #online #discounts
