Updates on Microsoft’s Acquisition of Activision Blizzard: Xbox Game Pass, Future Game Integrations, and Venture into the Mobile Game Market

2023-10-18 16:00:02

After Microsoft announced the completion of the acquisition of Activision Blizzard and confirmed that it will bring Activision Blizzard games such as “Decisive Hour” and “Diablo” to the Xbox Game Pass service, Phil Spencer, head of Xbox business, explained more specific details earlier: It will be at least a while before we see Activision Blizzard’s games on the Xbox Game Pass service. Phil Spencer said that although ZeniMax was successfully acquired in 2021, ZeniMax’s Bethesda and related game assets were acquired, and game content was added to the Xbox Game Pass service in a very short period of time, due to the acquisition of Activision Blizzard, it took a lot of time and various regional supervision Institutional coordination and even court litigation do not allow enough time for game content integration, so it will take some time before Activision Blizzard’s games can be played by more players through the Xbox Game Pass service. According to Phil Spencer, Microsoft will bring Activision Blizzard games to the Xbox Game Pass service as soon as 2024. However, some market views believe that the reason why Microsoft temporarily does not put Activision Blizzard game content on the Xbox Game Pass service is actually to avoid sparking controversy and reduce the risk of regulators or other game companies accusing Microsoft of creating a market monopoly. . In addition to explaining that Activision Blizzard’s games are expected to be on the Xbox Game Pass service in 2024, Phil Spencer also revealed that he has recently visited King’s offices in Europe and Activision Blizzard’s offices in California, and mentioned that he hopes to make early popular Classic games allow more players to rediscover the joy of playing, such as the text-only adventure game “Zork” launched by Infocom in the 1970s, and the graphic adventure game “King’s Quest” series later created by Sierra . In addition, Phil Spencer once once more emphasized that Microsoft must find a way to succeed in the mobile game market, especially since it has acquired Activision Blizzard such as “Candy Crush Saga” (Candy Crush Saga), “Diablo: Immortal”, “The Final Hour” : M” and other mobile games, which means that Microsoft currently has a chance of success in the mobile game market, and it has not even ruled out launching its own mobile game store service. However, Phil Spencer believes that this does not mean that Microsoft must convert all games to mobile versions, but it does mean that Microsoft will have more chips in the game market and can invest in development in diversified forms.
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