2023-10-16 23:00:00
The global smartphone market contracted by 8% in the third quarter of 2023, reaching its lowest level in a decade, according to data from Counterpoint Research.
According to the study, remittances from Apple also fell 8% during the quarter, while the market leader, Samsung, recorded a 13% drop in sales volumes. Still, there were some surprises amid a challenging scenario.
The Chinese HUAWEIin turn, managed to gain market share, despite strict United States sanctions — something attributed to the Mate 60 Pro, launched last month and which features an advanced, locally manufactured chip.
The survey shows that the industry as a whole recorded a 2% increase in shipments compared to the second quarter of 2023. This suggests the possibility of breaking the sequence of more than two years of declines in the last quarter of the year.
Counterpoint said it is optimistic regarding a possible market recovery, attributing part of this to the iPhones 15. The company believes the new line might reignite growth in developed markets, such as the US, Europe and Korea.
Furthermore, the upcoming festive season in Brazil, the famous November 11th in China (the Black Friday of the country) and holiday promotions in various regions are expected to provide additional support for the smartphone market.
Despite difficulties in developed markets, emerging markets (such as the Middle East and Africa) remain a positive sector for smartphone sales. In the third quarter of 2023, these regions were the only ones to see annual growth, providing a light at the end of the tunnel in a challenging year for the industry.
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via Mac Daily News
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