2023-10-16 19:23:21
Launched on October 10, the CR (content credentials) label will be a real innovation for authors. Indeed, this marking will be used to differentiate between images created by AI and original content.
Adobethe audiovisual giant hit hard during its international conference (MAX for the most intimate). The company launched its CR authenticity label to the general public. This logo will appear on or next to the content. Of course, this is only a small marking. However, it is a real reform for the authors. We can, for example, better differentiate images created by AI.
For advanced protection of copyright and misinformation
Artificial intelligence has become an essential tool in daily life. Some AI is capable of creating realistic images. Deepfake technology also makes it possible to use the face of others on content. And malicious users can even copy artists’ works.
Adobe, through label CR attempts to combat these problems when MAX 2023. Indeed, this logo will differentiate between AI-created images and original content. But this privilege will be introduced little by little. Indeed, the technology will soon be available for videos and audio.
And it is currently impossible to erase the CR logoeven with the most advanced techniques.
“Thanks to pixels, we can always find the information linked to the image” Andy Parsons, Director of the authenticity initiative at Adobe.
A brand that contains important information
For the public, the CR label is just a logo superimposed on the content. But it is an important source of information for authors. In fact, this brand gives access to the date, time of creationnot. We can also see the location and shooting. It is possible to include the name of the author.
There is a section that refers to artificial intelligence. It is finally possible to know if the images were created or modified by AI. This innovation is a considerable advance in the world of high technology.
The CR label is currently available on the Nikon Z9 and Leica M11. In addition to copyright protection, Leica also stated:
“Nowadays, there is so much misinformation that we can no longer be sure whether it is a real photo or a fabricated image. We want to restore trust” Nico Köhler, director of the “Label CR” experience at Leica.
To benefit from this privilege, the user must activate the CR label option. The logo then appears on the image. It is possible to add it during Photoshop processing.
Microsoft is one of the first interested in the CR label. Bill Gates’ company will add this option for images created by Bing AI.
Other audiovisual companies, such as The Washington Post, or the BBC are interested in the project. In total, the conference brought together more than 300 media.
But the technology is not passed on to multinational companies, like Apple, X (formerly Twitter), or TikTok.
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