2023-10-13 16:34:00
Activision boss Bobby Kotick started leading the company back in 1991, and to illustrate how long ago the video game industry was, the Super Nintendo had lunch in Europe in 1992… but of all things All must end, and with Microsoft now making Activision Blizzard part of Xbox Game Studios, Kotick has revealed that he will be leaving the company by the end of the year, nearly 33 years following he became boss. It’s unclear who will replace Kotick, but he wrote in an open letter: “I have long said that I am fully committed to helping with the transition. Phil has asked me to continue as CEO of ABK, reporting to him , we have agreed that I will serve until the end of 2023. We all look forward to working together to create a smooth integration for our teams and players. Kotick also wrote regarding what it will mean for Activision Blizzard to become part of Microsoft: “Combining with Microsoft will provide a great opportunity for us Extraordinary teams around the world bring new resources and new opportunities. It will also allow us to bring more fun, more joy and more connection to more players than ever before. Kotick has always been a controversial figure as the leader of the company, known to prefer a few very large franchises and rarely taking risks or investing in smaller, less certain projects. This more or less turned Activision into a Call of Duty factory, and many felt that Blizzard’s games lost quality following merging with Activision. There were also numerous complaints of unfair labor practices, accusations of discrimination and other things that people thought Kotick handled poorly. After 33 years, the world’s largest third-party video game publisher (second party if you count Tencent as a third party) has a new leader and is now a first party, which is certainly a huge change, It will be interesting to see what this means for the future. What do you think the next Activision Blizzard boss should do on his/her first day on the job?
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