2023-10-13 06:52:22
[비즈니스포스트] Bang Si-hyuk, Chairman of Hive’s Board of Directors, expressed his thoughts on renewing his contract with BTS on an overseas broadcast.
He also mentioned what efforts he will make in the future to grow K-pop into mainstream culture in the global market.
Bang Si-hyuk “Renewing our contract with BTS is a great happiness, and we will continue our efforts to perpetuate K-pop”” height=”150″ src=” width=”300″ /> ▲ Bang Si-hyuk, Chairman of Hive’s Board of Directors, broadcast live from LA, USA at 6:30 a.m. on the 13th. He appeared as an interlocutor on ‘Bloomberg Screen Time’ and explained his thoughts on renewing the BTS contract and the future direction of investment in the United States. <하이브>
Chairman Bang appeared as an interlocutor on ‘Bloomberg Screen Time’ broadcast live from LA, USA on the 12th and revealed the meaning of renewing his contract with BTS.
Chairman Bang said, “It is natural that BTS is needed for the growth of the company (Hive),” and “I was happy that BTS recognized Hive as a management company.”
According to Chairman Bang, there were conflicts during the contract renewal process, but in the process of overcoming them, the trust between the members and management became stronger.
Chairman Bang said, “I have a good relationship with BTS, but there was some pain during the contract negotiation process, and we became closer as we resolved it. There is a lot of pain in life as a manager, but it was the greatest happiness.”
At this event, he also revealed that he is preparing a commemorative album in 2025 to commemorate his contract renewal.
Chairman Bang also said, “We talked regarding making a commemorative album for the 10th anniversary of the Hwayangyeonhwa album released in 2015, and we ended up making it together.”
On this day, Chairman Bang also spoke regarding Hive’s global business, including the local girl group project being promoted in the United States.
Regarding the American girl group project, Chairman Bang said, “Dream Academy’s goal is to contribute to expanding and expanding the scope of K-pop. We want to verify the hypothesis regarding the possibility of K-pop expanding and gain momentum to take it to the next level.” He said.
He added, “I believe that many hypotheses have already been verified and the primary goal has been achieved,” adding, “Regardless of success or failure, we will continue experimental attempts such as Dream Academy over the next few years to seek ways for the sustainable growth of K-pop.” .
When asked why he came to the United States, he said, “The United States is not only the expansion of K-pop, but fundamentally the largest market in popular music. I had to come to the United States not only to grow the company but also to develop the music industry in a larger market.”
He announced that he would continue existing mergers and acquisitions to strengthen his influence in the United States in the future.
Chairman Bang said, “We plan to acquire labels whenever a good opportunity arises. Our target is companies that have a similar vision to Hive, lack infrastructure, or have a point where we can provide clear support.”
Regarding the criteria for selecting partners, he said, “We will cooperate with those who are not satisfied with the current practices or systems of the music industry and have a thirst to contribute to the industry in more innovative ways, that is, those who have the will to innovate.”
Ultimately, he said he would try to create a hive that would be okay without a room chairman.
Chairman Bang said, “Whether I am there or not, and whether any IP (intellectual property) is successful or not, the ultimate goal as an entrepreneur is to transform into a sustainable company.” He added, “Even if I am not the key man in 10 years, if the company is running, wouldn’t I be able to step down for the sake of younger generations? “I think,” he said. Reporter Cho Choong-hee
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