2023-10-12 20:50:42
Banuba, a leader in the development of augmented reality technology, announced the launch of its new online store platform. The platform allows brands to create an online store that simulates a physical storefront and changing room, offering more flexibility.
“The virtual store combines the best of online and physical shopping,” said Anton Liskevich, Product Director and Co-Founder of Banuba. “It can be used conveniently wherever customers are and offers the same interactivity as physical stores. But it also allows for situations that are impossible in real life, like trying on makeup or seeing the effects of skin care over time.
It also offers customers an exclusive and improved shopping experience, by simulating a physical store where they can see products from different angles, try them on virtually and buy with just a few clicks.
The virtual store is flexible, as everything can be modified to adapt to the brand’s image and message: design, user journey, number and arrangement of windows, etc. It might also be combined with TINT, an all-in-one virtual testing tool, allowing customers to realistically try on items without leaving the store. The wide range of product categories that can be tried on includes makeup, skin care, glasses, jewelry, hats, hair colors, etc.
Customers can explore very detailed product models and access product features with just one click. The platform also has an easy checkout process, allowing customers to complete their transactions quickly and efficiently.
Banuba’s online store platform uses advanced augmented reality technology to create a realistic and accurate representation of how products will appear to customers. Shoppers can virtually try on different products and see how they look before making a purchase. This innovative feature allows them to make more informed purchasing decisions.
About Banuba
Banuba is an augmented reality company with over 7 years on the market, a pioneer in facial tracking, virtual fitting and virtual background technologies. In addition to online testing solutions for makeup, hats, jewelry, glasses and more, it offers facial filters SDK and video editor SDK, both ready-made modules for applying effects and editing videos.
The original language text of this announcement is the official authorized version. Translations are provided as a facility only and must refer to the text in the original language, which is the only version of the text that has legal effect.
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Source: BUSINESS WIRE
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