2023-10-12 18:10:54
Naf Naf in turn closes stores, unable to cushion the shock caused by the health crisis. In receivership since September, the women’s ready-to-wear brand will close 17 stores, as part of a new social plan announced this Wednesday to staff authorities. It threatens 87 jobs in stores and 30 at headquarters, according to the CFDT.
The stores concerned are located in Mulhouse, Bordeaux, Saint-Omer, Brest, Marseille, Niort, Levallois, Nancy, Paris, Nice, Aix-en-Provence, Lille, Toulouse, Tours and Boulogne. They will all close around November 10, except those in Nice (end of January 2024) and Boulogne (end of March 2024).
150 jobs lost in four months, “it’s a shock”
The head office will move from Asnières (Hauts-de-Seine) to Bondy (Seine-Saint-Denis) in mid-November and the PSE has been open to head office employees who do not want to change their place of work, explained to AFP Angélique Idali, secretary of the CSE and CFDT union delegate, 87% majority at Naf Naf. The trade unionist fears that the number of 30 jobs threatened at headquarters will increase. “Some employees have more than 25 years of seniority, it’s a shock (…) In four months, more than 150 jobs have been eliminated in the company,” she lamented.
The brand is in debt in particular due to unpaid rent during the Covid crisis.
50 ans d’existence
Positioned in the mid-range, Naf Naf is a French brand. Launched in 1973 by two brothers and now owned by the Franco-Turkish group SY International, before the new PSE it employed 660 employees in France, had 135 stores and posted a turnover of 141 million euros in 2022, “in growth,” a spokesperson told AFP at the end of August.
The company had already been placed in receivership in May 2020 and subsequently taken over by SY International, which is still its shareholder and employs 1,500 people directly around the world, and which had already acquired the Sinéquanone brand in 2019.
It had started to restructure and eliminated 37 positions in June 2023 as part of a first PSE.
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