Instagram rolls out new option to share Stories with multiple group lists at once

2023-10-09 09:06:00

(Agence Ecofin) – Launched in November 2018, the Close Friends feature on Instagram allows you to share ephemeral content with a restricted group of people. After several years of use, the social network wants to move to another stage in sharing content on its platform.

Instagram is rolling out a new option to let you share Stories with lists from different groups. This is the information that emerges from Instagram broadcast channel from the CEO of the platform Adam Mosseri.

The screenshot shared in this channel shows us that the social network will display, in addition to “Close Friends”, other lists that you have created so that you can share Stories with groups of different people.

This new feature, currently being rolled out, will give more motivation to users who prioritize more intimate engagement with their friends, but also for brands who can segment different types of audiences for their Stories.

Chedjou Kamdem

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