2023-10-08 09:11:00
October 2nd to 3rd,The 2023 EDC Daisy Electronic Music Carnival China Station (hereinfollowing referred to as EDC CHINA), jointly created by Tencent Music Entertainment Group (hereinfollowing referred to as TME) and Electric Daisy Carnival (hereinfollowing referred to as EDC), and the century-old luxury skin care brand HR Helena Green Bottle was held in Suzhou, and presented online live on TME’s four major platforms: QQ Music, Kugou Music, Kuwo Music, and National Karaoke. For two consecutive days, more than 70 groups of world-renowned international DJs and local artists presented an 18-hour world-class audio-visual feast to tens of thousands of Headliners from all over the world.
Previously, TME had joined hands with EDC to reach commercial joint sponsorship cooperation with the century-old luxury skin care brand HR Helena Green Aquarius and Tesla for the first time. At the same time, TME launched in-depth content co-creation with Billboard China and QQ Music Electronic Music Alliance, opening nearly two Road to EDC electronic music tour in March. Gathering many world-renowned electronic musicians across 7 cities, the Electronic Music Tour uses 8 electronic music super parties to detonate their favorite avant-garde performances around young music fans. The high-burning energy field shines non-stop and satisfies The demand and enthusiasm for diverse music at the same time help the electronic music culture to explode.
Through a series of cross-industry and cross-scenario music content marketing methods, TME actively promotes brands to resonate with users in all scenarios, allowing brands to find their own voices in the music scene. At 2023 EDC CHINA, TME joined hands with HR Helena Green Aquarius to unlock the music consumption code of Generation Z and create a top-level green electronic music festival with avant-garde and novel electronic music experiences to fully meet the personalized spiritual needs of the young generation. In the future, TME and Helena will also bring more professional and international music scenes through diversified cross-border cooperation, help brands establish deeper emotional links with Generation Z consumers, and inspire unlimited young super “energy”.
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