2023-10-06 13:55:52
To reinforce the differences of the new smartphone, light and humorous digital films were inspired by trends such as “Get ready with me”, “Mood of the Day” and “Cooking and Learning”
Image for illustration purposes only
Samsung presents a campaign inspired by popular trends of social media to promote the innovations and features of the new Galaxy Z Flip5 foldable smartphone. Developed in partnership with the Mutato agency, the communication strategy is inspired by trends such as “Get ready with me”, “Mood of the Day” and “Cooking and Learning”.
In the campaign, trends are transformed into light and humorous digital films, which navigate the Z Flip5’s color palette, which includes Light Green, Graphite, Cream and Pink*. The result is a pop, colorful and fun campaign that reflects the lifestyle of young Brazilians through their hobbies and the way they use accessories and fashion to express themselves on a daily basis.
“The Galaxy Z Flip5 provides the perfect fit of technology into people’s lives. With a modern language that is extremely in line with the social media environment, we convey this message in a light and relaxed way, while creating an immediate connection with our target audience”, comments Lucia Bittar, director of Mobile Experience Marketing at Samsung Brazil.
“This campaign, especially designed for Brazil, aims to show the ease of use of the Galaxy Z Flip5 for the behavior of Brazilians. Therefore, we were inspired by the biggest trends on social media to present the benefits of the product for our reality”, adds Alessandra Muccillo, executive creative director at Mutato.
Image for illustration purposes only
In addition to the films, the campaign will be disseminated through social actions with influencers. The communication strategy for the pioneer in the foldable smartphone segment is developed by Mutato, with mapping by the agency and Winnin Insights. The influencer strategy was developed by Squid. Film production was developed by Veludo, audio production by Cabaret and 3D was developed by Miagui.
To learn more regarding the Galaxy Z Flip 5 foldable smartphone, visit Samsung Online Store.
*Color availability may vary by market, region or carrier.
Source:
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