2023-10-02 10:46:00
It was for fans of the brand, the “Freenautes”, that he reserved the first of the announcement. On September 30, during the “Free communities day” at the operator’s Paris headquarters, Xavier Niel announced the launch of a new box, as indicated by the Universfreebox website.
HAS The TribuneFree confirms that it will be a Freebox V9 ” top of the line “. It will be marketed by the end of the year. It will probably appear in catalogs before Christmas, which is always a privileged period for operators to sell their subscriptions and products. Free refuses, however, to specify the price of this new box.
Relaunching in the high-end niche
This should allow the “telecoms troublemaker” to relaunch itself in the high-end niche. It is now present in this segment via its Freebox Delta. But it didn’t really have the expected success. Launched at the beginning of December 2018, this box was not cheap – it was initially marketed from 59.99 euros per month – and constituted a revolution for the operator, which has historically built its success on low-cost offers. This was notably sold with a Devialet speaker. Not enough, however, to massively attract customers. Last June, Free even decided to withdraw its high-end speaker from sale.
Regardless, the operator has posted very solid commercial performances since the start of the year. In the first half, its sales in France increased by 7.7%, to more than 2.9 billion euros. The group notably gained 128,000 new mobile subscribers, and 42,000 fixed Internet customers. With its new premium box, Free demonstrates that it does not want to let go of the high-end segment, and intends to carve out, here, rivals Orange, SFR and Bouygues Telecom.
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