2023-09-25 19:59:58
Starbucks
Has the multinational Starbucks, present in 86 countries including Morocco, opened a branch in Algeria? False, say its managers, who discredit this coffee shop opened in Oran.
The affair is causing a lot of noise on the Internet. A coffee shop recently opened in Oran, Algeria, which has nothing to envy of a real Starbucks. The video images broadcast on the Web are staggering, the queues are so long. The brand’s white and green mermaid flocked on the front refers to the brand’s cafes. And not only that! There is also the drinks menu and even the shape of the cups. This is indeed a counterfeit.
Starbucks present in Morocco and not in Algeria
It was necessary, in fact, an investigation by the BBC to uncover the deception. The media contacted the multinational’s headquarters in London as well as those responsible for Europe, the Middle East and Africa. It was reported that Starbucks has not opened a branch in Oran, Algeria. Moreover, the company’s tax report, for the year 2022, lists 35,711 branches, present in 86 countries.
Hi there, thank you for reaching out! Starbucks has not opened at this location. -KT
— Starbucks Coffee (@Starbucks) September 21, 2023
Although it appears that Morocco is home to a branch, there is no information on the presence of a store in Algeria. Therefore, the coffee shop on Avenue Seghier Benali in Oran is nothing other than a fake. Except that in the meantime, this fake store is a hit. Moreover, it even had to close, two consecutive days, three hours before the scheduled closing time. This is due to stock shortages due to overcrowding.
How did the brand end up in Algeria?
Selim Haffar, manager of the establishment in Oran, declared on TikTok that he had obtained authorization from the director of Starbucks. During a trip to the United States, he said, the American official provided him with recipes for Starbucks products. He would have agreed that the Algerian manager should pay for the license, once the establishment is profitable. Statements that will end in excuses. It remains to be seen whether the channel will file a complaint.
The Starbucks in Oran closes 2 consecutive days 3 hours before normal closing and still can’t handle the people who come to get their coffee or whatever.
There was a queue for an hour and many mightn’t order, because following a few hours everything was sold out! pic.twitter.com/iXu2taS4Cj
— Algeria Project (@Algeria3New) September 19, 2023
READ ALSO
1695677878
#Present #Morocco #Starbucks #opened #Algeria #counterfeit
