2023-09-25 08:13:00
Currently, many see Game Pass as the “seventh wonder of the world”, as the service was able to expand video games to an audience that might never have access to them a few years ago. In addition to having a wide catalog of titles for download or streaming at a very affordable price, the service also does not require players to have a state-of-the-art console or PC to enjoy the games.
Given the arrival of new competitors, the cost of acquiring new titles for the catalog and maintenance, as well as other market factors, it is inevitable that the service will become more expensive, and in a recent interview, Phil Spencer, head of the division Xbox, corroborated this statement.
Economy and market
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Games
20 Set
In an interview given during his appearance at Tokyo Game Show 2023, Phil Spencer said that Game Pass is doing great following the release of Starfield, and with Forza Motorsport coming soon, Microsoft has finally achieved its goal of regularly releasing major titles. in the subscription service. However, when asked regarding the likelihood of another Game Pass price increase in the future, Spencer said it is inevitable.
First, we always want to give you options regarding how you build your library. You can subscribe to Game Pass and play or purchase the game. Currently, millions of users have subscribed to Xbox Game Pass and many of them are happy to use it. Although the main premise is to add more value, I think it is inevitable that the price will rise in the future. We have recently increased our prices once, but the decision was made following very careful consideration. We believe it is important to provide services that are recognized as valuable, even if prices increase.
At the end of June, Microsoft announced the first price increase for Game Pass, increasing the price of the console subscription from R$29.99 to R$32.99 and the price of GP Ultimate from R$44.99 to R$ $49.99.
In the same interview, Spencer also said that Microsoft is working with Japanese studios to develop new games for the Xbox, some of which have not yet been announced.
You can count on it. We actually released “Hi-Fi RUSH” this year. Although it was a small work and not a masterpiece like “Blue Dragon”, it was a high quality work. Japanese game creators are also part of Microsoft Game Studios, and while there are some titles that cannot yet be announced, we are working with Japanese manufacturers to develop new games. The development environment is growing, including first-party and third-party, so I think we can expect more Japanese titles to appear in the future.
As we know, Game Pass has become the flagship of Microsoft’s Games division, and the Redmond giant is betting all its chips on the service. In fact, recent information indicates that the company feels an extreme urgency to see the service gain new subscribers, and if this does not happen, this might mean the definitive end of this division.
Do you believe Game Pass will continue to thrive even if it increases the price?
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