2023-09-24 16:17:51
Too much fat, salt and sugar and too much meat! Not enough fruits and vegetables… pesticides, decline in biodiversity. You hear these messages daily. You even riskindigestion, or even… indifference. Our food has an impact on the environment and our health but also on farmers’ income. Very timidly, some brands are trying to raise consumer awareness. So, Penny, a German discount store chain has temporarily increased the prices of nine fresh products in more than 2,000 of its stores to highlight theimpact of these products on climate, soil, water and health consumers. For example, the price of Maasdamer cheese increased from 2.49 euros to 4.84 euros (+94%) and mozzarella, from 0.89 euros to 1.55 euros (+74%). Some distributors decide to highlight the “truth” regarding prices. So, is it serious? “Not really, according to Jörg Rohwedder, director of Foodwatch international. For me, there are a lot of greenwashing in this campaign. Everyone has known regarding the ‘cost of truth’ for around forty years. Penny uses it. He presents himself as if he were developing awareness of the hidden costs and the environment. Large distributors, in many European countries, might do more if they wanted really take into account the hidden costs. For me, the Penny campaign is a public relations campaign“.
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#Food #transition #hidden #costs #shopping #cart
