2023-09-22 06:42:25
According to our latest survey, opinions are very divided on the cessation of the marketing of the Free Devialet Player. Those who believe in the desirability of a premium product are opposed to those for whom price matters more.
Since June, the Devialet player launched at the end of 2018 with the Freebox Delta is no longer marketed by Free. From September 12 to 21, a Univers Freebox survey allowed you to give your opinion on this marketing choice.
On the question of whether Free was right to remove its very high-end TV box from its offers, opinions differ, subscribers seem divided. Of the 5,726 voters, 53% said they understood the ISP’s choice while 47% would have preferred the adventure to continue.
In detail, 35% of participants believe that Free should have kept this player because it was the opportunity to have high quality equipment with its box. It must be said that 5 years following its release, this TV box still proves to be the most advanced on the market with its compendium of technology, its connected speaker and a high-level sound system.
Conversely, for 33% of voters, Free was right to stop the fees because its player was too expensive, it cost €480 to purchase. In response to this, 4% of participants argue that the more recent choice to offer this box for rental (€6.99 then €9.99/month) to new subscribers was interesting. Enough to give the product another chance.
Furthermore, 16% of voters favor this withdrawal from marketing, believing that there has not been enough innovation, even if all the new Freebox features are integrated into the player such as start-over, SVOD services, etc. Finally, 7% of respondents are nostalgic, they would have preferred that Free continue to offer a player with an interface made in Free while 4% welcome this stop since the Delta offer is now simplified with the choice of the Pop player (included) or Apple TV upon purchase.
This article was reprinted on the Univers FreeBox website
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