2023-09-21 08:30:52
Big, huge, giant: here is ‘s latest idea Marc Jacobs to be noticed by passers-by and tourists. His Tote Bag it fit perfectly into a space among typical New York City neighborhoods.
Credits: Marc Jacobs
In collaboration with the design studio Playlab Inc. of Los Angeles, the fashion brand has opted for one pop-up installation which certainly did not go unnoticed. Above all it does not go unnoticed by green lovers who immediately criticized the enormous quantity of plastic needed to produce a simple advertisement.
Credits: Marc Jacobs
The Tote Bag has won over crowds since its release in 2019 and with boldness and determination, this bag has quickly become an icon of the brand. The unconventional communication action proved effective and consistent with the objective of consolidating the reputation of such a famous model.
Credits: Marc Jacobs
The Tote Bagrepresented in this form of street artis in contrast to the magnificent and super flashy digital 3D advertisements that are now capturing the attention of every passerby and which are coveted by the wealthiest brands.
Before being deflated on the evening of September 18, the gigantic bag was transformed with some graffiti by the artist Shaun Crawford, which gave it an even more “street” touch.
Certainly the brand has chosen to advertise by excluding the digital billboard that with the technique ofanamorphism they amaze and magnetize, leaving a much stronger memory.
Is Marc Jacobs an example of a nostalgic return to the wonders of guerrilla marketing?
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